About GumGum Contextual
GumGum Contextual product provides content-level contextual targeting and brand safety analysis. Publishers, DSPs, and advertisers use Contextual Platform to generate content-specific analysis, for example, GumGum Contextual can detect violent content for the purposes of brand safety, and automobile-related content for the purposes of contextual targeting. GumGum Contextual operates as a paid third-party service in the Cloud.
GumGum Contextual works by applying machine learning (ML) techniques to digital content (web pages, video) and assigning contextual categories, detecting keywords, and calculating a brand safety score based on all of the supported elements.
GumGum Contextual provides APIs to analyze web page, video, image, and text content.
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