Text Analysis
- ClaireT (Deactivated)
- Ittihad Chowdhury
- Lane Schechter
GumGum Contextual’s text analysis produces detailed IAB contextual categories and brand safety scoring. The GumGum Contextual text analysis works by applying Natural Language Processing (NLP) to a text string (up to a maximum of 20,000 characters).
Text Analysis Response
The text data is aggregated into the following the GumGum Contextual’s text classification report sections:
IAB Categories
Identifies and scores contextual targeting categories. Includes standard IAB categories.Keywords
Extracts and scores page keywords according to prominence.Brand Safety
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy, in compliance with GARM’s Brand Safety Floor & Suitability Framework.Sentiments
Analyzes the overall opinions expressed within the content of a page, and classifies the percentage of positive, negative, and neutral sentiments.
The response format is JavaScript Object Notation (JSON) Content-Type: application/json; charset=UTF-8.
Text Analysis Categories and Keywords
Verity text analysis includes text classifications, and the top keywords detected in the text string.
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