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Image Analysis

Image Analysis

 

Partners may request analysis data for individual images. GumGum Contextual’s image analysis produces keywords and brand safety scoring.

GumGum Contextual image analysis works by applying computer vision (CV) processing to the specified image.

Image Analysis Response

Image analysis data is aggregated into the following GumGum Contextual image classification report sections:

  • Keywords
    Extracts and scores image keywords according to prominence.

  • Brand Safety
    Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy, in compliance with GARM’s Brand Safety Floor

The format is JavaScript Object Notation (JSON) Content-Type: application/json; charset=UTF-8.

Image Analysis Categories and Keywords

GumGum Contextual image analysis includes threat classifications identified by computer vision object detectors and scene classifiers, plus contextual targeting keywords.

Brand Safety (Threat) Categories 

Keywords

Brand Safety (Threat) Categories 

Keywords

Violence
Illegal
Drugs
Sexual
Obscene
Hate
Disaster
Malware
Illness

Contextual targeting keywords

Supported Image Formats

GumGum Contextual Response Format

The GumGum Contextual API response format is JavaScript Object Notation (JSON)  Content-Type: application/json; charset=UTF-8.

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