Legal

Copyright

Copyright in this documentation is the property of GumGum Inc. and its contents shall be held in strict confidence by the recipient hereof and shall be used solely for the purposes of doing business with GumGum Inc. Neither this document nor its content shall be disclosed to any other person or used for any other purpose without prior written permission of GumGum Inc.

Disclosures

GumGum wishes to share the following disclosures with our Clients:

• GumGum Contextual delivers contextual and brand safety classifications based on the core content of each web page that it processes. 

• GumGum Contextual does not consider User Generated Content (UGC), user comments, related content, or social plugins when analyzing a web page for contextual and brand safety classification.

• GumGum Contextual does not perform any ad serving or ad server decisioning. GumGum Contextual does not have a mechanism for determining Invalid Traffic (IVT) or measuring ad adjacency. These mechanisms are outside the scope of GumGum Contextual’s service.

• GumGum Contextual does not maintain, or scrape web pages for, any user or Personally Identifiable Information (PII).

• GumGum Contextual can provide usage reports upon request, along with invoices (monthly, quarterly, or annually). GumGum Contextual does not retain responsibility for variance analysis over billing to detect any usage spikes or fraudulent activity.

• GumGum Contextual provides Clients with secure user credentials. Clients are thereafter responsible for maintaining security over their credentials.

Misuse of GumGum Contextual Data

As stated in GumGum Contextual Client Contracts, misuse of GumGum Contextual data is prohibited. Subscribers shall not:

(a) license, sublicense, sell, resell, rent, timeshare, transfer, assign, distribute, or otherwise commercially exploit or make available in any way to any third party any service or software or other materials or information included with the API;

(b) make derivative works of, or otherwise modify, any API;

(c) create Internet "links" to any API on any server or wireless or Internet-based device; or

(d) reverse engineer or access any API in order to (i) build a competitive product or service, (ii) build a product using ideas, features, functions, or graphics similar to any API, or (iii) copy any ideas, features, functions, or graphics of the API.

Subscriber shall not use any API in any way that infringes upon the intellectual property rights of any person, including without limitation GumGum.

Online Piracy

GumGum Clients shall comply with all applicable Anti-Piracy and Copyright laws and must not engage in the distribution or use of counterfeit or pirated software. In order to prevent theft, piracy, unauthorized retransmissions, redistribution or exhibition of any GumGum or third-party content or software, whether in whole or in part, Client shall before and during the Term of the Agreement, employ, maintain, and enforce fully effective content, security and operational procedures.

If GumGum reasonably suspects piracy, we reserve the right, at our sole discretion, to take all legal steps necessary to stop such piracy, including but not limited to terminating client's agreement.