Interpreting Threat Confidence Levels

Note that confidence levels represent the risk potential of unsafe content within a page, video, image, or text string.

In traditional statistical measures, confidence in observed results may be assessed according to the number of samples involved in a test. Larger scale sampling leads to a higher confidence score. However, GumGum Contextual confidence levels are not related to the quantity of sample data. The goal of GumGum Contextual threat levels is to determine whether it is safe to display ads on a given page or video. The goal of GumGum Contextual threat levels is to determine whether it is safe to display ads on a given page or video. For example:

A threat category result “confidence”: “VERY_LOW” should be interpreted as GumGum Contextual identifying a very low risk for that category within the content, with a high level of confidence.
A threat category result “confidence”: “VERY_HIGH” should be interpreted as GumGum Contextual identifying a very high level risk for that category within the content, with a high level of confidence.

Structure

{
  "id": "<Threat category ID>",
  "category": "<Threat category Name>",
  "confidence": “<VALUE>”
}

Example

"threats": [
  {    
    "id": "GGT6",
    "category": "Hate speech, harassment, and cyberbullying",
    "confidence": "VERY_HIGH"
  },
  {
    "id": "GGT1",
    "category": "Violence and gore",
    "confidence": "HIGH"  }
]

GumGum Contextual Documentation Center

Interpreting Threat Confidence Levels

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