iab v1

IAB v1.0 categories are widely adopted in programmatic and Real-Time-Bidding (RTB) ad marketplaces. IAB v1.0 categories are organized into the following tiers:

  • Tier 1 identifies broad level categories, such as Pets, defined with the following targeting depths:
    • Category/portal
    • Site section
    • Page
  • Tier 2 and greater identify more granular categories, such as Dogs, and are nested under Tier 1 categories.

Verity lists up to five IAB v1.0 categories per analyzed page, in order of prominence score.

Syntax
"iab": {
  "v1": [
    {
      "id": "<IAB category ID>",
      "category": "<IAB category Name>",
      "score": <0-1>
    }
  ]
}
Example
"iab": {
  "v1": [
    {
      "id": "IAB8",
      "category": "Food & Drink",
      "score": 0.33
    },
    {
      "id": "IAB11",
      "category": "Law, Gov't & Politics",
      "score": 0.28
    },
    {
      "id": "IAB11-2",
      "category": "Legal Issues",
      "score": 0.22
    },
    {
      "id": "IAB8-1",
      "category": "American Cuisine",
      "score": 0.12
    }
  ]
}
LanguagesAll supported languages.
Page Element Analyzed

Text

Data TypeArray of objects
RequiredNo
More Information/wiki/spaces/VDOC/pages/920781072

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