iab v1
IAB v1.0 categories are widely adopted in programmatic and Real-Time-Bidding (RTB) ad marketplaces. IAB v1.0 categories are organized into the following tiers:
- Tier 1 identifies broad level categories, such as Pets, defined with the following targeting depths:
- Category/portal
- Site section
- Page
- Tier 2 and greater identify more granular categories, such as Dogs, and are nested under Tier 1 categories.
Verity lists up to five IAB v1.0 categories per analyzed page, in order of prominence score.
Syntax | "iab": { "v1": [ { "id": "<IAB category ID>", "category": "<IAB category Name>", "score": <0-1> } ] } |
Example | "iab": { "v1": [ { "id": "IAB8", "category": "Food & Drink", "score": 0.33 }, { "id": "IAB11", "category": "Law, Gov't & Politics", "score": 0.28 }, { "id": "IAB11-2", "category": "Legal Issues", "score": 0.22 }, { "id": "IAB8-1", "category": "American Cuisine", "score": 0.12 } ] } |
Languages | All supported languages. |
Page Element Analyzed | Text |
Data Type | Array of objects |
Required | No |
More Information | /wiki/spaces/VDOC/pages/920781072 |
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