iab v1

IAB v1.0 categories are widely adopted in programmatic and Real-Time-Bidding (RTB) ad marketplaces. IAB v1.0 categories are organized into the following tiers:

• Tier 1 identifies broad level categories, such as Pets, defined with the following targeting depths:

  • Category/portal

  • Site section

  • Page

• Tier 2 and greater identify more granular categories, such as Dogs, and are nested under Tier 1 categories.

GumGum Contextual lists up to five IAB v1.0 categories per analyzed page, in order of prominence score.