iab v1

IAB v1.0 categories are widely adopted in programmatic and Real-Time-Bidding (RTB) ad marketplaces. IAB v1.0 categories are organized into the following tiers:

• Tier 1 identifies broad level categories, such as Pets, defined with the following targeting depths:
  • Category/portal
  • Site section
  • Page
• Tier 2 and greater identify more granular categories, such as Dogs, and are nested under Tier 1 categories.

GumGum Contextual lists up to five IAB v1.0 categories per analyzed page, in order of prominence score.

"iab": {
  "v1": [
    {
      "id": "<IAB category ID>",
      "category": "<IAB category Name>",
      "score": <0-1>
    }
  ]
}

"iab": {
  "v1": [
    {
      "id": "IAB8",
      "category": "Food & Drink",
      "score": 0.33
    },
    {
      "id": "IAB11",
      "category": "Law, Gov't & Politics",
      "score": 0.28
    },
    {
      "id": "IAB11-2",
      "category": "Legal Issues",
      "score": 0.22
    },
    {
      "id": "IAB8-1",
      "category": "American Cuisine",
      "score": 0.12
    }
  ]
}