iab v1
IAB v1.0 categories are widely adopted in programmatic and Real-Time-Bidding (RTB) ad marketplaces. IAB v1.0 categories are organized into the following tiers:
Tier 1 identifies broad level categories, such as Pets, defined with the following targeting depths:
Category/portal
Site section
Page
Tier 2 and greater identify more granular categories, such as Dogs, and are nested under Tier 1 categories.
GumGum Contextual lists up to five IAB v1.0 categories per analyzed page, in order of prominence score.
Syntax | "iab": {
"v1": [
{
"id": "<IAB category ID>",
"category": "<IAB category Name>",
"score": <0-1>
}
]
}
|
Example | "iab": {
"v1": [
{
"id": "IAB8",
"category": "Food & Drink",
"score": 0.33
},
{
"id": "IAB11",
"category": "Law, Gov't & Politics",
"score": 0.28
},
{
"id": "IAB11-2",
"category": "Legal Issues",
"score": 0.22
},
{
"id": "IAB8-1",
"category": "American Cuisine",
"score": 0.12
}
]
}
|
Languages | All supported languages. |
Page Element Analyzed | Text |
Data Type | Array of objects |
Required | No |
More Information |