Video Analysis

When a partner submits analysis requests for specific video URLs, Verity applies machine learning techniques to the video audio track, sampled video frames, video frames where text appears, and video metadata. Verity returns IAB contextual categories, brand safety scoring, keyword and sentiment evaluation data.

Video Analysis Response

The Verity video classification report is organized into these sections:

  • IAB Categories
    Identifies and scores contextual targeting categories. Includes standard IAB categories.

  • Keywords
    Extracts and scores keywords according to prominence.

  • Brand Safety
    Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy, in compliance with GARM’s Brand Safety Floor & Suitability Framework

  • Sentiments  
    Analyzes the overall opinions expressed within the content of a video, and classifies the percentage of positive, negative, and neutral sentiments.

The format is JavaScript Object Notation (JSON) Content-Type: application/json; charset=UTF-8.

Video Analysis Categories and Keywords

Verity video analysis includes classification and keywords detected in the video’s audio track, sampled video frames, and text appearing in video frames.

Brand Safety (Threat) Categories 

Contextual
Categories

Keywords

Brand Safety (Threat) Categories 

Contextual
Categories

Keywords

Violence
Illegal
Drugs
Sexual
Obscene
Hate
Disaster
Malware
Illness

IAB v3.0

Sentiment
Positive, Neutral, Negative categories

Contextual targeting keywords

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