CTV Pause Ad Specs

Required Assets

To ensure a smooth production process and timely launch, please provide all required creative assets listed within the Asset Pack Guidelines. Depending on the preferred approach, the creative may either be designed by GumGum’s in-house team or supplied by the brand/agency in accordance with our template and provided specifications below.

Template(s)

Using the file below is most suited for design layouts that are 100% bespoke.

Basic Info

Sizing, Layouts, and Functionality

Size

Designs are created in Photoshop and should use the sizing below to ensure images are crisp on retina devices.

Functionality

The ad fades in on pause for 15 seconds, without audio. No animation is required, static only.

Layout

Safe-zone: No critical content (or animation) within the bottom portion highlighted in red.

Open

Smart Guides on Content Example (Before Creative Load)

Open

Smart Guides on Creative Example (After Creative Load)

Additional Details

• As of May 18, 2026, when you open the CDTR, please assign it to GumGum Security. In a future state, Celtra will support this unit type.

• When it comes to creative capabilities, this format can support something we like to call, Dynamic QR code, which will enable deeper tracking. Please note that Dynamic QR codes are only available for Direct campaigns.

  • Styled QR codes using brand or product logos as well as custom colors are also available.

• Limited text/copy is supported, 8 words max – 4 or less, if a QR is needed.

• WHAT TO AVOID:

  • Fonts missing: Text rasterizes; supply fonts or outline in PSD.

  • Safe-zone conflicts: Logos and other critical content within this area (roughly 10-15% of space from the bottom) will be flagged.

  • Non‑sRGB profiles: Colors may shift; convert to sRGB.

  • Loose periods: Non‑divisors of 15s cause loop seams; use 3/5/7.5s.