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Asset Pack Guidelines

Asset Pack Guidelines

Required Assets

The following asset types are only for display ads that require design and/or animation.

  • Logos

  • Taglines

  • Call to action

  • Key Art (PSD, PNG, JPG, etc)

  • Fonts (OTF or TTF file format)

  • Brand Guidelines

    • Include imagery, background elements or colors

    • Standard banners to reference, if available

💡 Note: Clients must provide video(s) for campaigns that include video formats such as In-Screen Expandable Video. The preferred file type is mp4 but mov is also acceptable, please refer to Standard Video Specs for more info.

Acceptable File Types

For Key Artwork

Preferred Type: Adobe Photoshop (PSD)

  • File must include layers, preferably Smart Objects over rasterized layers

  • If fonts are not available for sharing, converting text to shape layers is highly encouraged!

Other acceptable file types include the following:

  • Illustrator (.AI files) for Vector Assets (SVG)

  • Sketch, XD, Figma docs

  • InDesign layouts with linked assets

 

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For Animated Assets

Preferred Type: Adobe After Effects (AE)

  • Complex motion graphics such as logo animation or visual effects.

  • Please note we cannot always guarantee 100% adherence to certain assets due to differences/limitations between HTML5 and Video animation.

  • If complex character animations are desired, then relevant .MOV Video files with alpha channel will be required. We also accept PNG sequences but please note that the original After Effects file is preferred.

  • If a client requests to use a video clip as part of the animation, the video itself cannot be longer than 5 seconds with no audio included. There's no particular size required but the aspect ratio should at least be 16:9 (or anything but vertical video in portrait mode). The recommended file format is mp4 and we highly encourage compressing the video before handing it off to GumGum.