GumGum Creative Documentation
Welcome!
This space is your go-to guide for understanding GumGum’s ad formats and creative specifications. Here, you’ll find everything you need to bring your campaign ideas to life—clear guidelines, helpful examples, and best practices to ensure your creative delivers maximum impact across all placements.
Getting Started
Whether you’re a brand/agency designing your own creative layouts or partnering with our in-house team, this section will help you get started quickly and confidently. Choose the path that best fits your approach to creative collaboration.
#1: Designing Your Own Ads
If you have an in-house team or agency and plan to handle the design, this section will walk you through all the essentials to ensure your creative is ready for a smooth delivery.
Creative Specs: A directory to creative specs and templates for each placement.
Ad Framework Guide: A deep dive into the anatomy of a GumGum ad and responsive design to help you build with confidence
Creative Best Practices: Tips for design, animation, and user experience that perform best across our formats.
#2: Ask GumGum to Design Your Ads
If you prefer our in-house creative team to handle both design and production, this section outlines how to get started and what we’ll need from you.
Asset Pack Guidelines: What to include in your asset handoff (logos, brand guidelines, messaging, imagery, etc.).
Creative Brief Template: Help us understand your campaign goals, creative needs, and key messages.
Standard Video Specs: Guidelines for submitting video assets for OLV & display
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