In-Video Spark Specs

Required Assets

To ensure a smooth production process and timely launch, please provide all required creative assets listed within the Asset Pack Guidelines. Depending on the preferred approach, the creative may either be designed by GumGum’s in-house team or supplied by the brand/agency in accordance with our provided specifications below.

Basic Info

Sizes

• Designs created in Photoshop or Illustrator should use these sizes to ensure images are crisp on retina devices.

The exact size of the ad can vary in a live environment, please note the sizes listed are simply the maximum sizing.

Animation

• Animation is built in Adobe After Effects

  • Supports maximum 10 seconds of animation

    • Includes "intro" and "outro" animation

    • 3-5 seconds of "rest" time

  • Recommended frame rate of the creative is 30fps

  • Export Settings:

    • Quicktime

    • Preset: Apple Pro Res 4444 with alpha

    • Turn off "export audio"

    • 4k resolution (reduce to 1080p if over 500mb file size)

Additional Details

• Must be corner-agnostic! The animation as well as the design should look seamless and intentional regardless of which corner of the video the ad appears in.

• The overall shape of the creative should feel organic and appropriate for the brand – avoid designing something that's typical in digital advertising like a standard rectangle.

• When it comes to creative capabilities, this format can support something we like to call, Dynamic QR code, which will enable deeper tracking. Please note that Dynamic QR codes are only available for Direct campaigns.

• Styled QR codes using brand or product logos as well as custom colors are also available.

• Limited text/copy is supported, 8 words max – 4 or less, if a QR is needed.