In-Video Squeezeback Specs
Required Assets
To ensure a smooth production process and timely launch, please provide all required creative assets listed within the Asset Pack Guidelines. Depending on the preferred approach, the creative may either be designed by GumGum’s in-house team or supplied by the brand/agency in accordance with our provided specifications below.
Basic Info
Platform | OTT or Streaming |
Demo | https://c.gumgum.com/ads/com/gumgum/ctv/demos/campaigns/18102/2274491.mp4 |
Abbreviation | VSQU |
Max File Size | 500mb |
Deliverable Format | .MOV |
Sizing, Layouts, and Functionality
For the design, clients can choose any of the three layouts listed below, e.g. L-Band, Frame, or Side-by-Side.
L-Band
Content resize/scale | Content Position (x,y) | Ad Export Settings | Audio Settings | Encoding Preset |
66% | 0%, 0% | 1920 x 1080 | No audio track | Apple ProRes 422LT-8pc |
Frame
Content resize/scale | Content Position (x,y) | Ad Export Settings | Audio Settings | Encoding Preset |
66% | 17%, 17% | 1920 x 1080 | No audio track | Apple ProRes 422LT-8pc |
Side-by-side
Content resize/scale | Content Position (x,y) | Ad Export Settings | Audio Settings | Encoding Preset |
66% | 0%, 17% | 1920 x 1080 | No audio track | Apple ProRes 422LT-8pc |
Animation
Animation is built in Adobe After Effects
Supports maximum 10 seconds of animation
8 seconds of "rest" time with minimal animation supported
Recommended frame rate of the creative is 30fps
Timing
Total Duration (including resize) | Content Scales Down | Rest State (ad is 100% visible) | Content Scales Up |
10 seconds | 1 second | 8 seconds | 1 second |
Additional Details
When it comes to creative capabilities, this format can support something we like to call, Dynamic QR code, which will enable deeper tracking. Please note that Dynamic QR codes are only available for Direct campaigns.
Styled QR codes using brand or product logos as well as custom colors are also available.
Limited text/copy is supported, 8 words max – 4 or less, if a QR is needed.