What is the difference between GumGum's MRC accreditation and YouTube's?
One important distinction between the GumGum and YouTube accreditations is that GumGum is an independent ad tech provider, while YouTube operates as a 1st party platform. Another important distinction is that YouTube’s accreditation is more limited. YouTube has content-level accreditation for brand safety only, whereas Verity has content-level accreditation for brand safety, brand suitability and contextual analysis.
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