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How does GumGum Contextual understand content?

How does GumGum Contextual understand content?

Powered by GumGum’s AI technology, GumGum Contextual scans web content – pages, images, and videos (including audio). Going beyond simple strategies like identifying keywords and page tags in the URL string or metadata, GumGum Contextual applies sophisticated machine learning techniques to provide complete content-level analysis.

 

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