Update: Verity Earns MRC Content-Level Accreditation

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Welcome to the latest Verity product update from GumGum!

In the News

GumGum has become the first independent Ad Tech provider to earn Media Ratings Council (MRC) content-level accreditation!

This valuable and sought-after accreditation validates that GumGum’s proprietary contextual intelligence solution considers all available signals (text, image, audio, and video) needed to give a true contextual reading.

Verity’s content-level accreditation covers desktop and mobile web for English-language content-level text/image classification and video image and audio classification. Read more about the just-announced accreditation in Adweek.

And if you haven’t already heard, GumGum has been in the news with a funding round of $75 million from Goldman Sachs! Read about it in the Wall Street Journal.

New and Upcoming Features

The Verity team is working tirelessly to bring these new features to you.

Spanish, French and German Language Support
Released – July 2021
Support for Spanish, French and German language is now available (in addition to English and Japanese).

Custom Segments User Interface
Alpha Release – Q3 2021
Custom Segments gather data about the content you want to target in selected contextual segments. You define a segment with the keywords and IAB categories you’re most interested in and Verity identifies content tailored to your segment.

The new Custom Segments user interface will make it easy for your account management team to set up and manage a range of Custom Segments in Verity.

Interested in becoming an alpha tester for the new Custom Segments user interface? Let us know at verity-support@gumgum.com!

Change Notifications

A couple of helpful additions and modifications have been made to Verity classification report handling. These are non-breaking changes, designed to help Verity partners dial in their classification cadence for the most effective results.

New Classification Expiry Information in Verity Report

Verity has added new processedAt and expiresAt data fields to all classification reports, detailing the exact time that a classification report was created and will expire from Verity.

Refer to the Verity Documentation Center for more information.

Different Time to Live (TTL) Defaults for each Verity Content-Type

The Time to Live (TTL) for classification data is now customized depending on the type of content analyzed. There are different TTL periods for Page, Video, Image, and Text content as follows:

• Website home pages – 30 minutes

• All other web pages – 30 days

• Video – 360 days

• Image – 14 days

• Text – 30 days

To optimize data freshness, Verity differentiates between website home pages and all other pages on a site (as website home pages typically update frequently). For example, https://www.latimes.com/ (the home page of the Los Angeles Times) updates frequently, so Verity assigns a TTL of 30 minutes. https://www.latimes.com/travel/list/la-best-dog-friendly-hikes-trails-beaches-parks is unlikely to be updated frequently, so Verity assigns a longer TTL of 30 days.

Refer to the Verity Documentation Center for more information.

We'd love to hear from you! Hit us up in Slack or email verity-support@gumgum.com with any questions or feedback.