In-Screen Specs

Required Assets

To ensure a smooth production process and timely launch, please provide all required creative assets listed within the Asset Pack Guidelines. Depending on the preferred approach, the creative may either be designed by GumGum’s in-house team or supplied by the brand/agency in accordance with our template and provided specifications below.

Template(s)

Using the file below is most suited for design layouts that are 100% bespoke and require highly customized animation. If a designer is new to our products, we recommend reviewing our Ad Framework Guide in order to get a deep dive into the anatomy of a GumGum ad.

For faster turnaround times, please request an express template which offers pre-set animations and fixed design layouts optimized for efficiency, consistency, and ease of use.

Basic Info

Sizes

These sizes represent the dimensions for the unit in a web browser! In order for creative to display crisp on modern mobile and desktop devices all creative should be designed at twice the sizes listed above!

Animation

• Can be static or animated

• Up to 6 seconds of animation is supported

  • When adding interactive features, we recommend 2-3 seconds of animation on creative load as best practice.

• Video assets as a background or element is supported

• Sprite Sheets for small character/motion graphics flourishes

Additional Details

• For responsive unit types, please supply the order in which elements should drop off for smaller ad sizes.

• The creative is always built at 2x scale for Retina Display

  • Tile height is 120px (mockups) or 60px (rendered)

  • One element can be up to 200px high (mockups) or 100px high (rendered)

• Designers can utilize space on either side of the 600px "main content area" to add ornamentation.

  • Up to 180px on either side of the 600px space can have additional design elements, flourishes, etc. Refer to Ad Framework Guide for more information and tips.

  • Cannot be anything that is vital to the ad - no messaging, logos, etc because as the unit width shrinks these elements will start to be partially cropped out.