In-Screen Velocity Specs

Required Assets

To ensure a smooth production process and timely launch, please provide all required creative assets listed within the Asset Pack Guidelines. Depending on the preferred approach, the creative may either be designed by GumGum’s in-house team or supplied by the brand/agency in accordance with our template and provided specifications below.

Template(s)

Using the file below is most suited for design layouts that are 100% bespoke and require highly customized animation. If there are questions regarding how use the template, please request a quick and informative virtual walkthrough with Design Management.

Standard Build (Display only)	Download here from Google Drive
Velocity with Video (16:9 required)	Download here from Google Drive

Basic Info

Placement	Bottom of Browser Viewport (Adhesion)
Platform	Cross Platform
Responsive	Yes
Demo	https://create.gumgum.com/preview/neqecigu/velocity-cross-device
Abbreviation	ISV
Size Limit	1,000kb
Available Feature(s)	Video

Behavior and Functionality

Sizes

COLLAPSED

Breakpoint	Banner Width	Banner Height	Height of 'Pop out' Designed Elements	Side Ornamentation (additional elements)
Desktop	430px	80px	110px	W: 180 px, H: 80px
Mobile	430px	80px	110px	N/A

EXPANDED

Breakpoint	Banner Width	Banner Height	Height of 'Pop out' Designed Elements	Side Ornamentation (additional elements)
Desktop	430px	150px	200px	W: 180 px, H: 150px
Mobile	430px	150px	200px	N/A

These sizes represent the dimensions for the unit in a web browser! In order for creative to display crisp on modern mobile and desktop devices all creative should be designed at twice the sizes listed above!

Animation

No more than 2 seconds of animation on load is recommended
Followed by continuous trigger animation based on speed of user's scroll

Additional Details

If video is included, avoid overlaying any design treatment, graphics or text elements on top of the video player.
Side ornamentation are the additional designed elements on the left and right side of the main content area. These elements cannot be anything that is vital to the ad - no messaging, logos, etc because as the unit width shrinks these elements will start to be partially cropped out.