In addition to being the only contextual solution that provides a content-level understanding of pages, images, and videos (including audio), Verity is the only solution that applies machine learning techniques to both page text and images.
Alternative solutions only leverage keyword methodologies to look at text and are limited to site-level analysis, use of allow and block lists, or URL-level analysis. These more crude contextual approaches often eliminate safe and relevant inventory. They also miss relevant content (e.g., keywords that are spelled differently), overlook related content and mistakenly target irrelevant content (e.g., keywords with multiple meanings).