How does Verity’s technical solution differ from other contextual solutions?
In addition to being the only contextual solution that provides a content-level understanding of pages, images, and videos (including audio), Verity is the only solution that applies machine learning techniques to both page text and images.
Alternative solutions are limited to site-level analysis, use of allow and block lists, URL-level analysis and keyword methodologies processing text. These more crude contextual approaches often eliminate safe and relevant inventory.
These solutions also miss relevant content (for example, keywords that are spelled differently), overlook related content and mistakenly target irrelevant content (for example, keywords with multiple meanings).
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