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Clients may request analysis data for individual images. Verity’s image analysis produces keywords and brand safety scoring, which is aggregated into the following Verity image classification report sections:

  • Keywords
    Extracts and scores image keywords according to prominence.

  • Brand Safety
    Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy, in compliance with The 4A’s Advertising Assurance Brand Safety Floor

Verity image analysis works by applying computer vision (CV) processing to the specified image.

Image Analysis Categories and Keywords

Verity image analysis includes threat classifications and keywords identified by computer vision object detectors and scene classifiers.

Brand Safety (Threat) Categories 

Keywords

Violence
Illegal
Drugs
Sexual
Obscene
Hate
Disaster
Malware
Illness

Contextual targeting keywords
Named Entities  

Supported Image Formats

Verity analyzes images with the following formats:

  • BMP

  • EPS

  • ICNS

  • ICO

  • IM

  • JPEG

  • JPEG 2000

  • MSP

  • PCX

  • PNG

  • PPM

  • SGI

  • SPIDER

  • TIFF

  • WebP

  • XBM

Verity Response Format

The Verity API response format is JavaScript Object Notation (JSON)  Content-Type: application/json; charset=UTF-8.

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