/wiki/spaces/VDOC/pages/955777334
IAB v1.0 categories are widely adopted in programmatic and Real-Time-Bidding (RTB) ad marketplaces. IAB v1.0 categories are organized into the following tiers:
- Tier 1 identifies broad level categories, such as Pets, defined with the following targeting depths:
- Category/portal
- Site section
- Page
- Tier 2 and greater identify more granular categories, such as Dogs, and are nested under Tier 1 categories.
Verity lists up to five IAB v1.0 categories per analyzed page, in order of prominence score.
| Syntax | "iab": {
"v1": [
{
"id": "<IAB category ID>",
"category": "<IAB category Name>",
"score": <0-1>
}
]
}
|
| Example | "iab": {
"v1": [
{
"id": "IAB8",
"category": "Food & Drink",
"score": 0.33
},
{
"id": "IAB11",
"category": "Law, Gov't & Politics",
"score": 0.28
},
{
"id": "IAB11-2",
"category": "Legal Issues",
"score": 0.22
},
{
"id": "IAB8-1",
"category": "American Cuisine",
"score": 0.12
}
]
}
|
| Languages | All supported languages. |
| Page Element Analyzed | Text |
| Data Type | Array of objects |
| Required | No |
| Used For | Targeting/anti-targeting |
| More Information | /wiki/spaces/VDOC/pages/920781072 |