Hang Time Video Specs

Hang Time Video Specs

Required Assets

The Hang Time Video is a video-only format, which means no additional animation or static design elements are needed.

  • Client is expected to provide vertical video with required sizing/aspect ratio (can leverage social media assets such as reels, stories, etc).

    • Other aspect ratios are supported within Hang Time Display but will be centered within the Hang Time wrapper, surrounded by creative/design elements.

  • Most recommended time duration for the video is 6 seconds but this format can support 15 seconds as well.


Basic Info

Placement

Whole Screen

Platform

Mobile

Responsive

Yes

Demo

GumGum Ad Preview

Abbreviation

HTV

Size Limit

4000Kb


Sizes

This creative can be displayed at fixed dimensions or it can be responsive. Its width and height are set to 100% of the window so it must layout correctly on all common mobile screen dimensions (from 320px to 480px wide and from 568px to 896px tall).

Video Size

9:16 aspect ratio


Additional Details

  • The Hang Time Video is positioned inline and integrates with flow of the website. As the user scrolls the unit into view, the video will begin playing. No other display assets are supported for a Hang Time Video unit, other than the fallback banner.

  • The skip button is always positioned in the top right corner and it is NOT customizable.

  • Only the color of the progress bar is customizable, with supplied HEX code.

  • Include a backup image or "fallback banner" which are crucial elements in website advertising, providing a contingency plan for publishers when primary ads fail to display in a timely fashion.

Main

Fallback Banner

Whole of device screen

300 x 250 static/animated image