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Welcome to the latest Verity product update from GumGum!
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In the News
GumGum has become the first independent Ad Tech provider to earn Media Rating Council (MRC) Accreditation for Brand Safety and Contextual Targeting For CTV!
This addition to GumGum’s existing MRC accreditations validates the frame-by-frame video analysis for CTV performed by Verity considers all available signals (text, image, audio, and video) needed to give a true contextual reading. During this accreditation process, no testing was done for GumGum’s content-level mobile, in-app capabilities, therefore, GumGum was denied in-app accreditation. The accreditation only applies to English-language content at this time and is not applicable to mobile in-app. Read more about the accreditation in MarketWatch.
In alignment with GumGum’s vision and values, the company has partnered with SocialContext, a contextual intelligence platform that supports DE&I positive journalism by building algorithms designed to identify quality, credible journalism that brings awareness to positive social change.
Change Notification
New error codes are being introduced to the Verity API. These error codes are derived from HTTP status codes received by Page Content Extractor when it attempts to download web pages and are meant to provide clearer reasons for failures.
Please Note: These status codes are not returned through a callback and the only way to access them is on a subsequent request to Verity API.
Error Code | Description |
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PAGE_CONTENT_EXTRACTION_FAILED_WITH_403_FORBIDDEN | Indicates a website has blocked our web crawler from downloading content. |
PAGE_CONTENT_EXTRACTION_FAILED_WITH_404_NOT_FOUND | Indicates Verity’s web crawler was not able to locate any content for the provided url. |
PAGE_CONTENT_EXTRACTION_FAILED_WITH_500_INTERNAL_SERVER_ERROR | Indicates there was an unknown issue received from the webpage when an attempt to crawl was made. Note that PCE attempts up to three times to extract web content. |
PAGE_CONTENT_EXTRACTION_FAILED_WITH_4XX | Indicates a generic 4XX response was received during a crawl attempt by PCE. |
PAGE_CONTENT_EXTRACTION_FAILED_WITH_5XX | Indicates a generic 5XX response was received during a crawl attempt by PCE. |
Refer to the Verity Documentation Center for more information.
We'd love to hear from you! Hit us up in Slack or email verity-support@gumgum.com with any questions or feedback.