Verity provides brand safety and contextual classification data for partner video platforms such as IRIS.TV and JW Player.
For the purposes of pre-bid targeting, DSPs can get classification data for video assets on these platforms directly from Verity. A DSP can use the unique identifier assigned by the partner platform (such as the IRIS ID) to identify a video asset, without access to the video URL.
Verity refers to the unique partner platform identifier for a video as the partner_id.
The integration works as follows:
The partner video platform (such as IRIS.TV):
A DSP partner (such as MediaMath):
Initiates a classification request to Verity, specifying a video’s partner_id (in this case the IRIS ID).
Verity checks for the partner_id.
If data is available, Verity returns the correct video classification to the DSP.
Important: Contact verity-support@gumgum.com to find out more about enabling usage of partner_id for video classification.
Video Classification Endpoint for partner_id
The Verity video analysis retrieval endpoint is:
GET /video/classification/{partner_id}
Verity API processes HTTP GET requests for video classification data. The video is identified by a partner_id, which is a unique persistent identifier assigned by a video platform (such as an IRIS ID).
Example Video Request
This example walks through retrieving classification data for a video available in the IRIS.TV Contextual Marketplace. The video’s partner_id is an IRIS ID of iris_12345.
Example GET Request
Submit a GET request to /video/classification/{partner_id}, for example:curl -X GET "https://verity-api.gumgum.com/video/classification/iris_12345" -H "accept: /" -H "x-api-key: <YOUR_API_KEY_HERE>"
Note: The API Key you specify must include support for partner_id usage.
Example JSON Response
If video classification data is available, the Verity API returns a JSON response with Content-Type: application/json; charset=UTF-8.
The data payload includes the JSON classification results detailing the complete brand safety, keyword, and categorization analysis data for the video. For example:
{
"uuid": "668e9d0e-a909-5ea0-9017-80c983a8db2c",
"url": "https://vod-progressive.net/...filename=pexels-karolina-grabowska-5644289.mp4",
"data": {
"processedAt": "2021-05-21T16:47:35.352Z",
"expiresAt": "2022-05-16T16:47:35.352Z",
"languageCode": "en",
"iab": {
"v2": [
{
"id": "52",
"category": "Business and Finance",
"score": 0.95
}
]
},
"keywords": [
"black friday sale"
],
"safe": true,
"threats": [],
"sentiments": [
{
"sentiment": "neutral",
"score": 1
},
{
"sentiment": "negative",
"score": 0
},
{
"sentiment": "positive",
"score": 0
}
]
}
}
See JSON Response for details about the classification data included in the response.