When a customer submits analysis requests for specific video URLs via the Verity API, Verity applies machine learning techniques to the video audio track, sampled video frames, video frames where text appears, and video metadata.
The Verity video classification report is organized into these sections:
IAB Categories
Identifies and scores contextual targeting categories. Includes standard IAB v2.0 categories.Keywords
Extracts and scores keywords according to prominence.Brand Safety
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy (GGThreat), which is in compliance with The 4A’s Advertising Assurance Brand Safety Floor.Sentiments
Analyzes the overall opinions expressed within the content of a video, and classifies the percentage of positive, negative, and neutral sentiments.
Video Analysis Categories and Keywords
Verity video analysis includes classification and keywords detected in the video’s audio track, sampled video frames, and text appearing in video frames.
Brand Safety (Threat) Categories | Contextual | Keywords |
|---|---|---|
Violence | IAB v2.0 Sentiment | Contextual targeting keywords |
Video Analysis Language Support
Verity video keywords and categories are supported in languages as specified in the following table.
Language | Keywords | Categories | ||
|---|---|---|---|---|
Threat | IAB V2 | Sentiment | ||
English | ✔ | ✔ | ✔ | ✔ |
Verity Response Format
The Verity API response format for both Page and Video analysis is JavaScript Object Notation (JSON) Content-Type: application/json; charset=UTF-8.