 |
|---|
To our valued Verity subscribers,
First and foremost, we wish all of you a happy, healthy, safe New Year!
Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 officially underway, we are excited to take an opportunity to share some Verity highlights with you.
Contents |
|---|
New Features
Custom content segments
Image analysis endpoint
Text analysis endpoint
Custom Content Segments
Custom Segments gather data about the content within contextual segments you want to target. Perhaps you want to carve out inventory to match timely criteria, such as articles on snowsports that avoid avalanche news coverage. You could use this data to track inventory for each custom segment in your environment, or bulk publish/unpublish content as needed.
To define a Custom Segment, you'll complete the Google Docs Custom Segment Request form and add the criteria to include or exclude, including:
IAB v2 categories
Events
Keywords
Threat categories
Sentiment
Once Verity activates the segment and detects a matching page, the page report will include the segment name.
For detailed steps, refer to Set up a Custom Segment in the Verity Documentation Center.
New Endpoints for Video, Text, and Images
You can now leverage Verity’s powerful classifiers to get detailed brand safety and contextual data for videos, individual images, and text blocks.
Just send analysis requests via new Verity API endpoints for video, image, and text URLs. All the endpoints return brand safety data, along with contextual classification.
Video | Video analysis report includes: | Read more in Get Started - Video API. |
|---|---|---|
Images | Image analysis report includes:
| Read more in Get Started - Image API. |
Text | Text string report includes:
| Read more in Get Started - Text API. |
Verity now Get brand safety and contextual data for videos, individual images, and text blocks.
You can now provide a specific a text string for analysis, independent of a web page. You'll get results for:
IAB v2 categories
Top-ranked Keywords
Safety rating
Threat categories
Sentiments (positive, neutral, negative)
For detailed steps, refer to Get Started - Text API in the Verity Documentation Center.
Analyze individual images
You can now get analysis information for an individual image URL, including:
Top-ranked Keywords
Safety rating
Threat categories
For detailed steps, refer to Get Started - Image API in the Verity Documentation Center.
Upcoming Features
Stay tuned for these upcoming features:
New Deep-learning Model for IAB v2 categorization
Target release: end of February 2021
Improved Keyword extraction model
Target release: end of February 2021Updated minimum reporting requirements
Target release: February 2021
Features to be Deprecated
GumGum Events will be phased out in favor of custom segments, expanding support to any number of events, large or small!
Target date of deprecation: April 1, 2021
Known Issues
Verity experienced the following system issues:
AWS degraded service on 12/11/20 which impacted new page and video classification response times.
There was no impact to data warranting re-issuance during the degraded service window.A bug in the video processing pipeline resulted in delays in processing on 1/22/21.
There was no impact to data warranting re-issuance during the degraded service window.
Tip: Sign up for Verity System notifications on the Verity Status page https://status.verity.gumgum.com/.
Verity Documentation
The latest Verity Documentation is available here on the Verity Documentation Center.
We'd love to hear from you! Hit us up Slack with any questions or feedback.