Page Analysis
Verity’s page analysis produces detailed contextual categories and brand safety scoring, which is aggregated into the following Verity page classification report sections:
IAB Categories
Identifies and scores contextual targeting categories. Includes standard IAB v1.0 and IAB v2.0 categories.Keywords
Extracts and scores page keywords according to prominence.Brand Safety
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy, in compliance with The 4A’s Advertising Assurance Brand Safety Floor.Event Categories
Identifies Events according to GumGum's Event classification taxonomy. There are Event categories for major seasonal events such as holidays or the sporting events.Sentiments
Analyzes the overall opinions expressed within the content of a page, and classifies the percentage of positive, negative, and neutral sentiments.
Verity page analysis works by extracting metadata and significant content from a page, then applying computer vision (CV) and natural language processing (NLP) to the extracted data.
Note: Verity does not download or analyze the CSS, JavaScript, navigation, footer, sidebars, third-party ads, user-generated content, or other areas extraneous to the main textual content of the page.
Page Analysis Categories and Keywords
Verity page analysis includes combined text and image classifications, and the top keywords detected on the page.
Brand Safety (Threat) Categories | Contextual | Keywords |
Violence Illegal Drugs Sexual Obscene Hate Disaster Malware Illness | IAB v1.0 IAB v2.0 Events Sentiment | Contextual targeting keywords Named Entities |
Page Analysis Language Support
Verity keywords and categories are supported in languages as specified in the following table.
Language | Keywords | Categories | ||||
Threat | IAB V1 | IAB V2 | Event | Sentiment | ||
English | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Japanese | ✔ | ✔ | ✔ |
Verity Response Format
The Verity API response format is JavaScript Object Notation (JSON) Content-Type: application/json; charset=UTF-8.