- Created by ClaireT, last modified on Feb 07, 2020
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Verity supports the content categories listed in this reference document.
Threat Categories
Verity classifies content into the following threat categories.
ID – Category | Label |
---|---|
GGT1 – Violence | Violence and gore. |
GGT2 – Illegal | Criminal. |
GGT3 – Drugs | Drugs and alcohol. |
GGT4 – Sexual | Sexually charged. |
GGT5 – Obscene | Profanity and vulgarity. |
GGT6 – Hate | Hate speech, harassment, and cyberbullying. |
GGT7 – Disaster | Disasters. |
GGT8 – Malware | Malware and phishing. |
GGT9 – Illness | Medical. |
Verity classifies content into Event categories, identifying seasonal occasions such as holidays and award shows for the purposes of contextual targeting.
Note: Event categories are a premium feature.
GGE1 – Awards: Film & TV | |
---|---|
GGE1-1 | Academy Awards (Oscars) |
GGE1-2 | BET Awards |
GGE1-3 | Critics' Choice Awards |
GGE1-4 | Daytime Emmy Awards |
GGE1-5 | Golden Globes |
GGE1-6 | MTV Movie Awards |
GGE1-7 | NAACP Awards |
GGE1-8 | Nickelodeon Kids' Choice Awards |
GGE1-9 | People's Choice Awards |
GGE2 – Awards: Gaming | |
GGE2-1 | BAFTA Video Game Awards |
GGE3 – Awards: Music | |
GGE3-1 | American Music Awards |
GGE3-2 | Billboard Latin Music Awards |
GGE3-3 | Billboard Music Awards |
GGE3-4 | CMT Music Awards |
GGE3-5 | Grammy Awards |
GGE3-6 | MTV Video Music Awards |
GGE3-7 | Tony Awards |
GGE4 – Awards: Sports | |
GGE4-1 | ESPN ESPYS |
GGE5 – Business: Trade Shows | |
GGE5-1 | CES |
GGE6 – Festivals and Shows: Fashion | |
GGE6-1 | LA Fashion Week |
GGE6-2 | NY Fashion Week |
GGE6-3 | Victoria's Secret Fashion Show |
GGE7 – Festivals and Shows: Film & TV | |
GGE7-1 | Comicon |
GGE7-2 | Sundance Film Festival |
GGE7-3 | SXSW |
GGE8 – Festivals and Shows: Music | |
GGE8-1 | Austin City Limits Music Festival |
GGE8-2 | Bonnaroo Festival |
GGE8-3 | Coachella |
GGE8-4 | Electric Daisy Carnival |
GGE8-5 | Electric Zoo Festival |
GGE8-6 | Firefly |
GGE8-7 | Governor's Ball |
GGE8-8 | HARDfest |
GGE8-9 | Lollapalooza |
GGE8-10 | Outside Lands |
GGE8-11 | Sasquatch! |
GGE8-12 | Stagecoach Country Music Festival |
GGE8-13 | Tomorrowland |
GGE8-14 | Ultra Music Festival |
GGE9 – Sports: American Football | |
GGE9-1 | BCS National Championship |
GGE9-2 | Rose Bowl |
GGE9-3 | Sugar Bowl |
GGE9-4 | Super Bowl |
GGE10 — Sports: Baseball | |
GGE10-1 | College World Series |
GGE10-2 | Little League World Series |
GGE10-3 | MLB All-Star Game |
GGE10-4 | MLB World Series |
GGE11 – Sports: Basketball | |
GGE11-1 | NBA All-Star Game |
GGE11-2 | NBA Finals |
GGE11-3 | NBA Playoffs |
GGE11-4 | NCAA Final Four (Men) |
GGE11-5 | NCAA Final Four (Women) |
GGE11-6 | NCAA March Madness |
GGE12 – Sports: Car Racing | |
GGE12-1 | NASCAR Daytona 500 |
GGE13 – Sports: Cycling | |
GGE13-1 | Tour de France |
GGE14 – Sports: Golf | |
GGE14-1 | British Open |
GGE14-2 | LPGA Championship |
GGE14-3 | PGA Ryder Cup |
GGE14-4 | The Masters |
GGE14-5 | The Players Championship |
GGE14-6 | Presidents Cup |
GGE14-7 | US Open |
GGE14-8 | US PGA Championship |
GGE15 – Sports: Horse Racing | |
GGE15-1 | Kentucky Derby |
GGE16 – Sports: Ice Hockey | |
GGE16-1 | NCAA Frozen Four |
GGE16-2 | Stanley Cup |
GGE17 – Sports: Marathon | |
GGE17-1 | Boston Marathon |
GGE18 – Sports: Olympics | |
GGE18-1 | Summer Olympics |
GGE18-2 | Winter Olympics |
GGE19 – Sports: Sailing | |
GGE19-1 | America's Cup |
GGE20 – Sports: Soccer | |
GGE20-1 | FA Cup |
GGE20-2 | World Cup |
GGE21 – Sports: Tennis | |
GGE21-1 | Australian Open |
GGE21-2 | French Open |
GGE21-3 | Wimbledon |
GGE22 – Sports: X Games | |
GGE22-1 | Summer X Games |
GGE22-2 | Winter X Games |
GGE22-3 | X Games Asia |
GGE22-4 | X Games Europe |
GGE23 – Seasonal: Miscellaneous | |
GGE23-1 | Black Friday |
GGE23-2 | Cinco de Mayo |
GGE23-3 | Cyber Monday |
GGE23-4 | Earth Day |
GGE23-5 | Father's Day |
GGE23-6 | Halloween |
GGE23-7 | Kwanzaa |
GGE23-8 | Mardi Gras |
GGE23-9 | Mother's Day |
GGE23-10 | New Year's Eve |
GGE23-11 | St. Patrick's Day |
GGE23-12 | Valentine's day |
GGE24 – Seasonal: National Holidays | |
GGE24-1 | Independence Day |
GGE24-2 | Labor Day |
GGE24-3 | Memorial Day |
GGE24-4 | Thanksgiving |
GGE25 – Seasonal: Personal | |
GGE25-1 | Back to School |
GGE25-2 | Graduation |
GGE25-3 | Prom night |
GGE25-4 | Spring Break |
GGE26 – Seasonal: Religious Holidays | |
GGE26-1 | Christmas |
GGE26-2 | Easter |
GGE26-3 | Hanukkah |
For quick reference, this section lists IAB v1.0 Content Categories. Refer to the IAB Taxonomy website for more complete information.
IAB1 – Arts & Entertainment | |
---|---|
IAB1-1 | Books & Literature |
IAB1-2 | Celebrity Fan/Gossip |
IAB1-3 | Fine Art |
IAB1-4 | Humor |
IAB1-5 | Movies |
IAB1-6 | Music |
IAB1-7 | Television |
IAB2 – Automotive | |
IAB2-1 | Auto Parts |
IAB2-2 | Auto Repair |
IAB2-3 | Buying/Selling Cars |
IAB2-4 | Car Culture |
IAB2-5 | Certified Pre-Owned |
IAB2-6 | Convertible |
IAB2-7 | Coupe |
IAB2-8 | Crossover |
IAB2-9 | Diesel |
IAB2-10 | Electric Vehicle |
IAB2-11 | Hatchback |
IAB2-12 | Hybrid |
IAB2-13 | Luxury |
IAB2-14 | MiniVan |
IAB2-15 | Motorcycles |
IAB2-16 | Off-Road Vehicles |
IAB2-17 | Performance Vehicles |
IAB2-18 | Pickup |
IAB2-19 | Road-Side Assistance |
IAB2-20 | Sedan |
IAB2-21 | Trucks & Accessories |
IAB2-22 | Vintage Cars |
IAB2-23 | Wagon |
IAB3 – Business | |
IAB3-1 | Advertising |
IAB3-2 | Agriculture |
IAB3-3 | Biotech/Biomedical |
IAB3-4 | Business Software |
IAB3-5 | Construction |
IAB3-6 | Forestry |
IAB3-7 | Government |
IAB3-8 | Green Solutions |
IAB3-9 | Human Resources |
IAB3-10 | Logistics |
IAB3-11 | Marketing |
IAB3-12 | Metals |
IAB4 – Careers | |
IAB4-1 | Career Planning |
IAB4-2 | College |
IAB4-3 | Financial Aid |
IAB4-4 | Job Fairs |
IAB4-5 | Job Search |
IAB4-6 | Resume Writing/Advice |
IAB4-7 | Nursing |
IAB4-8 | Scholarships |
IAB4-9 | Telecommuting |
IAB4-10 | U.S. Military |
IAB4-11 | Career Advice |
IAB5 – Education | |
IAB5-1 | 7-12 Education |
IAB5-2 | Adult Education |
IAB5-3 | Art History |
IAB5-4 | College Administration |
IAB5-5 | College Life |
IAB5-6 | Distance Learning |
IAB5-7 | English as a 2nd Language |
IAB5-8 | Language Learning |
IAB5-9 | Graduate School |
IAB5-10 | Homeschooling |
IAB5-11 | Homework/Study Tips |
IAB5-12 | K-6 Educators |
IAB5-13 | Private School |
IAB5-14 | Special Education |
IAB5-15 | Studying Business |
IAB6 – Family & Parenting | |
IAB6-1 | Adoption |
IAB6-2 | Babies & Toddlers |
IAB6-3 | Daycare/Pre School |
IAB6-5 | Parenting - K-6 Kids |
IAB6-6 | Parenting teens |
IAB6-7 | Pregnancy |
IAB6-8 | Special Needs Kids |
IAB6-9 | Eldercare |
IAB7 – Health & Fitness | |
IAB7-1 | Exercise |
IAB7-2 | A.D.D. |
IAB7-3 | AIDS/HIV |
IAB7-4 | Allergies |
IAB7-5 | Alternative Medicine |
IAB7-6 | Arthritis |
IAB7-7 | Asthma |
IAB7-8 | Autism/PDD |
IAB7-9 | Bipolar Disorder |
IAB7-10 | Brain Tumor |
IAB7-11 | Cancer |
IAB7-12 | Cholesterol |
IAB7-13 | Chronic Fatigue Syndrome |
IAB7-14 | Chronic Pain |
IAB7-15 | Cold & Flu |
IAB7-16 | Deafness |
IAB7-17 | Dental Care |
IAB7-18 | Depression |
IAB7-19 | Dermatology |
IAB7-20 | Diabetes |
IAB7-21 | Epilepsy |
IAB7-22 | GERD/Acid Reflux |
IAB7-23 | Headaches/Migraines |
IAB7-24 | Heart Disease |
IAB7-25 | Herbs for Health |
IAB7-26 | Holistic Healing |
IAB7-27 | IBS/Crohn's Disease |
IAB7-28 | Incest/Abuse Support |
IAB7-29 | Incontinence |
IAB7-30 | Infertility |
IAB7-31 | Men's Health |
IAB7-32 | Nutrition |
IAB7-33 | Orthopedics |
IAB7-34 | Panic/Anxiety Disorders |
IAB7-35 | Pediatrics |
IAB7-36 | Physical Therapy |
IAB7-37 | Psychology/Psychiatry |
IAB7-38 | Senior Health |
IAB7-39 | Sexuality |
IAB7-40 | Sleep Disorders |
IAB7-41 | Smoking Cessation |
IAB7-42 | Substance Abuse |
IAB7-43 | Thyroid Disease |
IAB7-44 | Weight Loss |
IAB7-45 | Women's Health |
IAB8 – Food & Drink | |
IAB8-1 | American Cuisine |
IAB8-2 | Barbecues & Grilling |
IAB8-3 | Cajun/Creole |
IAB8-4 | Chinese Cuisine |
IAB8-5 | Cocktails/Beer |
IAB8-6 | Coffee/Tea |
IAB8-7 | Cuisine-specific |
IAB8-8 | Desserts & Baking |
IAB8-9 | Dining Out |
IAB8-10 | Food Allergies |
IAB8-11 | French Cuisine |
IAB8-12 | Health/Lowfat Cooking |
IAB8-13 | Italian Cuisine |
IAB8-14 | Japanese Cuisine |
IAB8-15 | Mexican Cuisine |
IAB8-16 | Vegan |
IAB8-17 | Vegetarian |
IAB8-18 | Wine |
IAB9 – Hobbies & Interests | |
IAB9-1 | Art/Technology |
IAB9-2 | Arts & Crafts |
IAB9-3 | Beadwork |
IAB9-4 | Birdwatching |
IAB9-5 | Board Games/Puzzles |
IAB9-6 | Candle & Soap Making |
IAB9-7 | Card Games |
IAB9-8 | Chess |
IAB9-9 | Cigars |
IAB9-10 | Collecting |
IAB9-11 | Comic Books |
IAB9-12 | Drawing/Sketching |
IAB9-13 | Freelance Writing |
IAB9-14 | Genealogy |
IAB9-15 | Getting Published |
IAB9-16 | Guitar |
IAB9-17 | Home Recording |
IAB9-18 | Investors & Patents |
IAB9-19 | Jewelry Making |
IAB9-20 | Magic & Illusion |
IAB9-21 | Needlework |
IAB9-22 | Painting |
IAB9-23 | Photography |
IAB9-24 | Radio |
IAB9-25 | Roleplaying Games |
IAB9-26 | Sci-Fi & Fantasy |
IAB9-27 | Scrapbooking |
IAB9-28 | Screenwriting |
IAB9-29 | Stamps & Coins |
IAB9-30 | Video & Computer Games |
IAB9-31 | Woodworking |
IAB10 – Home & Garden | |
IAB10-1 | Appliances |
IAB10-2 | Entertaining |
IAB10-3 | Environmental Safety |
IAB10-4 | Gardening |
IAB10-5 | Home Repair |
IAB10-6 | Home Theater |
IAB10-7 | Interior Decorating |
IAB10-8 | Landscaping |
IAB10-9 | Remodeling & Construction |
IAB11 – Law, Gov't & Politics | |
IAB11-1 | Immigration |
IAB11-2 | Legal Issues |
IAB11-3 | U.S. Government Resources |
IAB11-4 | Politics |
IAB11-5 | Commentary |
IAB12 – News | |
IAB12-1 | International News |
IAB12-2 | National News |
IAB12-3 | Local News |
IAB13 – Personal Finance | |
IAB13-1 | Beginning Investing |
IAB13-2 | Credit/Debt & Loans |
IAB13-3 | Financial News |
IAB13-4 | Financial Planning |
IAB13-5 | Hedge Fund |
IAB13-6 | Insurance |
IAB13-7 | Investing |
IAB13-8 | Mutual Funds |
IAB13-9 | Options |
IAB13-10 | Retirement Planning |
IAB13-11 | Stocks |
IAB13-12 | Tax Planning |
IAB14 – Society | |
IAB14-1 | Dating |
IAB14-2 | Divorce Support |
IAB14-3 | Gay Life |
IAB14-4 | Marriage |
IAB14-5 | Senior Living |
IAB14-6 | Teens |
IAB14-7 | Weddings |
IAB14-8 | Ethnic Specific |
IAB15 – Science | |
IAB15-1 | Astrology |
IAB15-2 | Biology |
IAB15-3 | Chemistry |
IAB15-4 | Geology |
IAB15-5 | Paranormal Phenomena |
IAB15-6 | Physics |
IAB15-7 | Space/Astronomy |
IAB15-8 | Geography |
IAB15-9 | Botany |
IAB15-10 | Weather |
IAB16 – Pets | |
IAB16-1 | Aquariums |
IAB16-2 | Birds |
IAB16-3 | Cats |
IAB16-4 | Dogs |
IAB16-5 | Large Animals |
IAB16-6 | Reptiles |
IAB16-7 | Veterinary Medicine |
IAB17 – Sports | |
IAB17-1 | Auto Racing |
IAB17-2 | Baseball |
IAB17-3 | Bicycling |
IAB17-4 | Bodybuilding |
IAB17-5 | Boxing |
IAB17-6 | Canoeing/Kayaking |
IAB17-7 | Cheerleading |
IAB17-8 | Climbing |
IAB17-9 | Cricket |
IAB17-10 | Figure Skating |
IAB17-11 | Fly Fishing |
IAB17-12 | Football |
IAB17-13 | Freshwater Fishing |
IAB17-14 | Game & Fish |
IAB17-15 | Golf |
IAB17-16 | Horse Racing |
IAB17-17 | Horses |
IAB17-18 | Hunting/Shooting |
IAB17-19 | Inline Skating |
IAB17-20 | Martial Arts |
IAB17-21 | Mountain Biking |
IAB17-22 | NASCAR Racing |
IAB17-23 | Olympics |
IAB17-24 | Paintball |
IAB17-25 | Power & Motorcycles |
IAB17-26 | Pro Basketball |
IAB17-27 | Pro Ice Hockey |
IAB17-28 | Rodeo |
IAB17-29 | Rugby |
IAB17-30 | Running/Jogging |
IAB17-31 | Sailing |
IAB17-32 | Saltwater Fishing |
IAB17-33 | Scuba Diving |
IAB17-34 | Skateboarding |
IAB17-35 | Skiing |
IAB17-36 | Snowboarding |
IAB17-37 | Surfing/Bodyboarding |
IAB17-38 | Swimming |
IAB17-39 | Table Tennis/Ping-Pong |
IAB17-40 | Tennis |
IAB17-41 | Volleyball |
IAB17-42 | Walking |
IAB17-43 | Waterski/Wakeboard |
IAB17-44 | World Soccer |
IAB18 – Style & Fashion | |
IAB18-1 | Beauty |
IAB18-2 | Body Art |
IAB18-3 | Fashion |
IAB18-4 | Jewelry |
IAB18-5 | Clothing |
IAB18-6 | Accessories |
IAB19 – Technology & Computing | |
IAB19-1 | 3-D Graphics |
IAB19-2 | Animation |
IAB19-3 | Antivirus Software |
IAB19-4 | C/C++ |
IAB19-5 | Cameras & Camcorders |
IAB19-6 | Cell Phones |
IAB19-7 | Computer Certification |
IAB19-8 | Computer Networking |
IAB19-9 | Computer Peripherals |
IAB19-10 | Computer Reviews |
IAB19-11 | Data Centers |
IAB19-12 | Databases |
IAB19-13 | Desktop Publishing |
IAB19-14 | Desktop Video |
IAB19-15 | |
IAB19-16 | Graphics Software |
IAB19-17 | Home Video/DVD |
IAB19-18 | Internet Technology |
IAB19-19 | Java |
IAB19-20 | JavaScript |
IAB19-22 | MP3/MIDI |
IAB19-23 | Net Conferencing |
IAB19-24 | Net for Beginners |
IAB19-25 | Network Security |
IAB19-26 | Palmtops/PDAs |
IAB19-27 | PC Support |
IAB19-28 | Portable |
IAB19-29 | Entertainment |
IAB19-30 | Shareware/Freeware |
IAB19-31 | Unix |
IAB19-32 | Visual Basic |
IAB19-33 | Web Clip Art |
IAB19-34 | Web Design/HTML |
IAB19-35 | Web Search |
IAB19-36 | Windows |
IAB20 – Travel | |
IAB20-1 | Adventure Travel |
IAB20-2 | Africa |
IAB20-3 | Air Travel |
IAB20-4 | Australia & New Zealand |
IAB20-5 | Bed & Breakfasts |
IAB20-6 | Budget Travel |
IAB20-7 | Business Travel |
IAB20-8 | By US Locale |
IAB20-9 | Camping |
IAB20-10 | Canada |
IAB20-11 | Caribbean |
IAB20-12 | Cruises |
IAB20-13 | Eastern Europe |
IAB20-14 | Europe |
IAB20-15 | France |
IAB20-16 | Greece |
IAB20-17 | Honeymoons/Getaways |
IAB20-18 | Hotels |
IAB20-19 | Italy |
IAB20-20 | Japan |
IAB20-21 | Mexico & Central America |
IAB20-22 | National Parks |
IAB20-23 | South America |
IAB20-24 | Spas |
IAB20-25 | Theme Parks |
IAB20-27 | United Kingdom |
IAB21 – Real Estate | |
IAB21-1 | Apartments |
IAB21-2 | Architects |
IAB21-3 | Buying/Selling Homes |
IAB22 – Shopping | |
IAB22-1 | Contests & Freebies |
IAB22-2 | Couponing |
IAB22-3 | Comparison |
IAB22-4 | Engines |
IAB23 – Religion & Spirituality | |
IAB23-1 | Alternative Religions |
IAB23-2 | Atheism/Agnosticism |
IAB23-3 | Buddhism |
IAB23-4 | Catholicism |
IAB23-5 | Christianity |
IAB23-6 | Hinduism |
IAB23-7 | Islam |
IAB23-8 | Judaism |
IAB23-9 | Latter-Day Saints |
IAB23-10 | Pagan/Wiccan |
IAB24 – Uncategorized | |
IAB25 – Non-Standard Content | |
IAB25-1 | Unmoderated UGC |
IAB25-2 | Extreme Graphic/Explicit Violence |
IAB25-3 | Pornography |
IAB25-4 | Profane Content |
IAB25-5 | Hate Content |
IAB25-6 | Under Construction |
IAB25-7 | Incentivized |
IAB26 – Illegal Content | |
IAB26-1 | Illegal Content |
IAB26-2 | Warez |
IAB26-3 | Spyware/Malware |
IAB26-4 | Copyright Infringement |
IAB v2.0 Categories
For quick reference, this section lists IAB v2.0 Content Categories. Refer to the IAB Taxonomy website for more complete information.
IAB v2.0: 1 – 60 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
1 | Automotive | 31 | 1 | Auto Insurance | |
2 | 1 | Auto Body Styles | 32 | 1 | Auto Parts |
3 | 2 | Commercial Trucks | 33 | 1 | Auto Recalls |
4 | 2 | Sedan | 34 | 1 | Auto Repair |
5 | 2 | Station Wagon | 35 | 1 | Auto Safety |
6 | 2 | SUV | 36 | 1 | Auto Shows |
7 | 2 | Van | 37 | 1 | Auto Technology |
8 | 2 | Convertible | 38 | 37 | Auto Infotainment Technologies |
9 | 2 | Coupe | 39 | 37 | Auto Navigation Systems |
10 | 2 | Crossover | 40 | 37 | Auto Safety Technologies |
11 | 2 | Hatchback | 41 | 1 | Auto Rentals |
12 | 2 | Microcar | 42 | Books and Literature | |
13 | 2 | Minivan | 43 | 42 | Art and Photography Books |
14 | 2 | Off-Road Vehicles | 44 | 42 | Biographies |
15 | 2 | Pickup Trucks | 45 | 42 | Children's Literature |
16 | 1 | Auto Type | 46 | 42 | Comics and Graphic Novels |
17 | 16 | Budget Cars | 47 | 42 | Cookbooks |
18 | 16 | Certified Pre-Owned Cars | 48 | 42 | Fiction |
19 | 16 | Classic Cars | 49 | 42 | Poetry |
20 | 16 | Concept Cars | 50 | 42 | Travel Books |
21 | 16 | Driverless Cars | 51 | 42 | Young Adult Literature |
22 | 16 | Green Vehicles | 52 | Business and Finance | |
23 | 16 | Luxury Cars | 53 | 52 | Business |
24 | 16 | Performance Cars | 54 | 53 | Business Accounting & Finance |
25 | 1 | Car Culture | 55 | 53 | Human Resources |
26 | 1 | Dash Cam Videos | 56 | 53 | Large Business |
27 | 1 | Motorcycles | 57 | 53 | Logistics |
28 | 1 | Road-Side Assistance | 58 | 53 | Marketing and Advertising |
29 | 1 | Scooters | 59 | 53 | Sales |
30 | 1 | Auto Buying and Selling | 60 | 53 | Small and Medium-sized Business |
IAB v2.0: 61 – 120 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
61 | 53 | Startups | 91 | 90 | Advertising Industry |
62 | 53 | Business Administration | 92 | 90 | Education industry |
63 | 53 | Business Banking & Finance | 93 | 90 | Entertainment Industry |
64 | 63 | Angel Investment | 94 | 90 | Environmental Services Industry |
65 | 63 | Bankruptcy | 95 | 90 | Financial Industry |
66 | 63 | Business Loans | 96 | 90 | Food Industry |
67 | 63 | Debt Factoring & Invoice Discounting | 97 | 90 | Healthcare Industry |
68 | 63 | Mergers and Acquisitions | 98 | 90 | Hospitality Industry |
69 | 63 | Private Equity | 99 | 90 | Information Services Industry |
70 | 63 | Sale & Lease Back | 100 | 90 | Legal Services Industry |
71 | 63 | Venture Capital | 101 | 90 | Logistics and Transportation Industry |
72 | 53 | Business I.T. | 102 | 90 | Agriculture |
73 | 53 | Business Operations | 103 | 90 | Management Consulting Industry |
74 | 53 | Consumer Issues | 104 | 90 | Manufacturing Industry |
75 | 74 | Recalls | 105 | 90 | Mechanical and Industrial Engineering Industry |
76 | 53 | Executive Leadership & Management | 106 | 90 | Media Industry |
77 | 53 | Government Business | 107 | 90 | Metals Industry |
78 | 53 | Green Solutions | 108 | 90 | Non-Profit Organizations |
79 | 53 | Business Utilities | 109 | 90 | Pharmaceutical Industry |
80 | 52 | Economy | 110 | 90 | Power and Energy Industry |
81 | 80 | Commodities | 111 | 90 | Publishing Industry |
82 | 80 | Currencies | 112 | 90 | Real Estate Industry |
83 | 80 | Financial Crisis | 113 | 90 | Apparel Industry |
84 | 80 | Financial Reform | 114 | 90 | Retail Industry |
85 | 80 | Financial Regulation | 115 | 90 | Technology Industry |
86 | 80 | Gasoline Prices | 116 | 90 | Telecommunications Industry |
87 | 80 | Housing Market | 117 | 90 | Automotive Industry |
88 | 80 | Interest Rates | 118 | 90 | Aviation Industry |
89 | 80 | Job Market | 119 | 90 | Biotech and Biomedical Industry |
90 | 52 | Industries | 120 | 90 | Civil Engineering Industry |
IAB v2.0: 121 – 180 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
121 | 90 | Construction Industry | 151 | 150 | Amusement and Theme Parks |
122 | 90 | Defense Industry | 152 | 150 | Fashion Events |
123 | Careers | 153 | 150 | Historic Site and Landmark Tours | |
124 | 123 | Apprenticeships | 154 | 150 | Malls & Shopping Centers |
125 | 123 | Career Advice | 155 | 150 | Museums & Galleries |
126 | 123 | Career Planning | 156 | 150 | Musicals |
127 | 123 | Job Search | 157 | 150 | National & Civic Holidays |
128 | 127 | Job Fairs | 158 | 150 | Nightclubs |
129 | 127 | Resume Writing and Advice | 159 | 150 | Outdoor Activities |
130 | 123 | Remote Working | 160 | 150 | Parks & Nature |
131 | 123 | Vocational Training | 161 | 150 | Party Supplies and Decorations |
132 | Education | 162 | 150 | Awards Shows | |
133 | 132 | Adult Education | 163 | 150 | Personal Celebrations & Life Events |
134 | 132 | Private School | 164 | 163 | Anniversary |
135 | 132 | Secondary Education | 165 | 163 | Wedding |
136 | 132 | Special Education | 166 | 163 | Baby Shower |
137 | 132 | College Education | 167 | 163 | Bachelor Party |
138 | 137 | College Planning | 168 | 163 | Bachelorette Party |
139 | 137 | Postgraduate Education | 169 | 163 | Birth |
140 | 139 | Professional School | 170 | 163 | Birthday |
141 | 137 | Undergraduate Education | 171 | 163 | Funeral |
142 | 132 | Early Childhood Education | 172 | 163 | Graduation |
143 | 132 | Educational Assessment | 173 | 163 | Prom |
144 | 143 | Standardized Testing | 174 | 150 | Political Event |
145 | 132 | Homeschooling | 175 | 150 | Religious Events |
146 | 132 | Homework and Study | 176 | 150 | Sporting Events |
147 | 132 | Language Learning | 177 | 150 | Theater Venues and Events |
148 | 132 | Online Education | 178 | 150 | Zoos & Aquariums |
149 | 132 | Primary Education | 179 | 150 | Bars & Restaurants |
150 | Events and Attractions | 180 | 150 | Business Expos & Conferences |
IAB v2.0: 181 – 240 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
181 | 150 | Casinos & Gambling | 211 | 210 | Alcoholic Beverages |
182 | 150 | Cinemas and Events | 212 | 210 | Vegan Diets |
183 | 150 | Comedy Events | 213 | 210 | Vegetarian Diets |
184 | 150 | Concerts & Music Events | 214 | 210 | World Cuisines |
185 | 150 | Fan Conventions | 215 | 210 | Barbecues and Grilling |
186 | Family and Relationships | 216 | 210 | Cooking | |
187 | 186 | Bereavement | 217 | 210 | Desserts and Baking |
188 | 186 | Dating | 218 | 210 | Dining Out |
189 | 186 | Divorce | 219 | 210 | Food Allergies |
190 | 186 | Eldercare | 220 | 210 | Food Movements |
191 | 186 | Marriage and Civil Unions | 221 | 210 | Healthy Cooking and Eating |
192 | 186 | Parenting | 222 | 210 | Non-Alcoholic Beverages |
193 | 192 | Adoption and Fostering | 223 | Healthy Living | |
194 | 192 | Daycare and Pre-School | 224 | 223 | Children's Health |
195 | 192 | Internet Safety | 225 | 223 | Fitness and Exercise |
196 | 192 | Parenting Babies and Toddlers | 226 | 225 | Participant Sports |
197 | 192 | Parenting Children Aged 4-11 | 227 | 225 | Running and Jogging |
198 | 192 | Parenting Teens | 228 | 223 | Men's Health |
199 | 192 | Special Needs Kids | 229 | 223 | Nutrition |
200 | 186 | Single Life | 230 | 223 | Senior Health |
201 | Fine Art | 231 | 223 | Weight Loss | |
202 | 201 | Costume | 232 | 223 | Wellness |
203 | 201 | Dance | 233 | 232 | Alternative Medicine |
204 | 201 | Design | 234 | 233 | Herbs and Supplements |
205 | 201 | Digital Arts | 235 | 233 | Holistic Health |
206 | 201 | Fine Art Photography | 236 | 232 | Physical Therapy |
207 | 201 | Modern Art | 237 | 232 | Smoking Cessation |
208 | 201 | Opera | 238 | 223 | Women's Health |
209 | 201 | Theater | 239 | Hobbies & Interests | |
210 | Food & Drink | 240 | 239 | Antiquing and Antiques |
IAB v2.0: 241 – 300 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
241 | 239 | Magic and Illusion | 271 | 269 | Card Games |
242 | 239 | Model Toys | 272 | 269 | Roleplaying Games |
243 | 239 | Musical Instruments | 273 | 239 | Genealogy and Ancestry |
244 | 239 | Paranormal Phenomena | 274 | Home & Garden | |
245 | 239 | Radio Control | 275 | 274 | Gardening |
246 | 239 | Sci-fi and Fantasy | 276 | 274 | Remodeling & Construction |
247 | 239 | Workshops and Classes | 277 | 274 | Smart Home |
248 | 239 | Arts and Crafts | 278 | 274 | Home Appliances |
249 | 248 | Beadwork | 279 | 274 | Home Entertaining |
250 | 248 | Candle and Soap Making | 280 | 274 | Home Improvement |
251 | 248 | Drawing and Sketching | 281 | 274 | Home Security |
252 | 248 | Jewelry Making | 282 | 274 | Indoor Environmental Quality |
253 | 248 | Needlework | 283 | 274 | Interior Decorating |
254 | 248 | Painting | 284 | 274 | Landscaping |
255 | 248 | Photography | 285 | 274 | Outdoor Decorating |
256 | 248 | Scrapbooking | 286 | Medical Health | |
257 | 248 | Woodworking | 287 | 286 | Diseases and Conditions |
258 | 239 | Beekeeping | 288 | 287 | Allergies |
259 | 239 | Birdwatching | 289 | 287 | Ear, Nose and Throat Conditions |
260 | 239 | Cigars | 290 | 287 | Endocrine and Metabolic Diseases |
261 | 239 | Collecting | 291 | 290 | Hormonal Disorders |
262 | 261 | Comic Books | 292 | 290 | Menopause |
263 | 261 | Stamps and Coins | 293 | 290 | Thyroid Disorders |
264 | 239 | Content Production | 294 | 287 | Eye and Vision Conditions |
265 | 264 | Audio Production | 295 | 287 | Foot Health |
266 | 264 | Freelance Writing | 296 | 287 | Heart and Cardiovascular Diseases |
267 | 264 | Screenwriting | 297 | 287 | Infectious Diseases |
268 | 264 | Video Production | 298 | 287 | Injuries |
269 | 239 | Games and Puzzles | 299 | 298 | First Aid |
270 | 269 | Board Games and Puzzles | 300 | 287 | Lung and Respiratory Health |
IAB v2.0: 301 – 360 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
301 | 287 | Mental Health | 331 | 324 | Crime and Mystery Movies |
302 | 287 | Reproductive Health | 332 | 324 | Documentary Movies |
303 | 302 | Birth Control | 333 | 324 | Drama Movies |
304 | 302 | Infertility | 334 | 324 | Family and Children Movies |
305 | 302 | Pregnancy | 335 | 324 | Fantasy Movies |
306 | 287 | Blood Disorders | 336 | 324 | Horror Movies |
307 | 287 | Sexual Health | 337 | 324 | World Movies |
308 | 307 | Sexual Conditions | 338 | Music and Audio | |
309 | 287 | 314 | 339 | 338 | Adult Contemporary Music |
310 | 287 | Sleep Disorders | 340 | 339 | Soft AC Music |
311 | 287 | Substance Abuse | 341 | 339 | Urban AC Music |
312 | 287 | Bone and Joint Conditions | 342 | 338 | Adult Album Alternative |
313 | 287 | Brain and Nervous System Disorders | 343 | 338 | Alternative Music |
314 | 287 | Cancer | 344 | 338 | Children's Music |
315 | 287 | Cold and Flu | 345 | 338 | Classic Hits |
316 | 287 | Dental Health | 346 | 338 | Classical Music |
317 | 287 | Diabetes | 347 | 338 | College Radio |
318 | 287 | Digestive Disorders | 348 | 338 | Comedy (Music and Audio) |
319 | 286 | Medical Tests | 349 | 338 | Contemporary Hits/Pop/Top 40 |
320 | 286 | Pharmaceutical Drugs | 350 | 338 | Country Music |
321 | 286 | Surgery | 351 | 338 | Dance and Electronic Music |
322 | 286 | Vaccines | 352 | 338 | World/International Music |
323 | 286 | Cosmetic Medical Services | 353 | 338 | Songwriters/Folk |
324 | Movies | 354 | 338 | Gospel Music | |
325 | 324 | Action and Adventure Movies | 355 | 338 | Hip Hop Music |
326 | 324 | Romance Movies | 356 | 338 | Inspirational/New Age Music |
327 | 324 | Science Fiction Movies | 357 | 338 | Jazz |
328 | 324 | Special Interest Movies | 358 | 338 | Oldies/Adult Standards |
329 | 324 | Animation Movies | 359 | 338 | Reggae |
330 | 324 | Comedy Movies | 360 | 338 | Blues |
IAB v2.0: 361 – 420 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
361 | 338 | Religious (Music and Audio) | 391 | Personal Finance | |
362 | 338 | R&B/Soul/Funk | 392 | 391 | Consumer Banking |
363 | 338 | Rock Music | 393 | 391 | Financial Assistance |
364 | 363 | Album-oriented Rock | 394 | 393 | Government Support and Welfare |
365 | 363 | Alternative Rock | 395 | 393 | Student Financial Aid |
366 | 363 | Classic Rock | 396 | 391 | Financial Planning |
367 | 363 | Hard Rock | 397 | 391 | Frugal Living |
368 | 363 | Soft Rock | 398 | 391 | Insurance |
369 | 338 | Soundtracks, TV and Showtunes | 399 | 398 | Health Insurance |
370 | 338 | Sports Radio | 400 | 398 | Home Insurance |
371 | 338 | Talk Radio | 401 | 398 | Life Insurance |
372 | 371 | Business News Radio | 402 | 398 | Motor Insurance |
373 | 371 | Educational Radio | 403 | 398 | Pet Insurance |
374 | 371 | News Radio | 404 | 398 | Travel Insurance |
375 | 371 | News/Talk Radio | 405 | 391 | Personal Debt |
376 | 371 | Public Radio | 406 | 405 | Credit Cards |
377 | 338 | Urban Contemporary Music | 407 | 405 | Home Financing |
378 | 338 | Variety (Music and Audio) | 408 | 405 | Personal Loans |
379 | News and Politics | 409 | 405 | Student Loans | |
380 | 379 | Crime | 410 | 391 | Personal Investing |
381 | 379 | Disasters | 411 | 410 | Hedge Funds |
382 | 379 | International News | 412 | 410 | Mutual Funds |
383 | 379 | Law | 413 | 410 | Options |
384 | 379 | Local News | 414 | 410 | Stocks and Bonds |
385 | 379 | National News | 415 | 391 | Personal Taxes |
386 | 379 | Politics | 416 | 391 | Retirement Planning |
387 | 386 | Elections | 417 | 391 | Home Utilities |
388 | 386 | Political Issues | 418 | 417 | Gas and Electric |
389 | 386 | War and Conflicts | 419 | 417 | Internet Service Providers |
390 | 379 | Weather | 420 | 417 | Phone Services |
IAB v2.0: 421 – 480 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
421 | 417 | Water Services | 451 | 441 | Real Estate Buying and Selling |
422 | Pets | 452 | 441 | Real Estate Renting and Leasing | |
423 | 422 | Birds | 453 | Religion & Spirituality | |
424 | 422 | Cats | 454 | 453 | Agnosticism |
425 | 422 | Dogs | 455 | 453 | Spirituality |
426 | 422 | Fish and Aquariums | 456 | 453 | Astrology |
427 | 422 | Large Animals | 457 | 453 | Atheism |
428 | 422 | Pet Adoptions | 458 | 453 | Buddhism |
429 | 422 | Reptiles | 459 | 453 | Christianity |
430 | 422 | Veterinary Medicine | 460 | 453 | Hinduism |
431 | 422 | Pet Supplies | 461 | 453 | Islam |
432 | Pop Culture | 462 | 453 | Judaism | |
433 | 432 | Celebrity Deaths | 463 | 453 | Sikhism |
434 | 432 | Celebrity Families | 464 | Science | |
435 | 432 | Celebrity Homes | 465 | 464 | Biological Sciences |
436 | 432 | Celebrity Pregnancy | 466 | 464 | Chemistry |
437 | 432 | Celebrity Relationships | 467 | 464 | Environment |
438 | 432 | Celebrity Scandal | 468 | 464 | Genetics |
439 | 432 | Celebrity Style | 469 | 464 | Geography |
440 | 432 | Humor and Satire | 470 | 464 | Geology |
441 | Real Estate | 471 | 464 | Physics | |
442 | 441 | Apartments | 472 | 464 | Space and Astronomy |
443 | 441 | Retail Property | 473 | Shopping | |
444 | 441 | Vacation Properties | 474 | 473 | Coupons and Discounts |
445 | 441 | Developmental Sites | 475 | 473 | Flower Shopping |
446 | 441 | Hotel Properties | 476 | 473 | Gifts and Greetings Cards |
447 | 441 | Houses | 477 | 473 | Grocery Shopping |
448 | 441 | Industrial Property | 478 | 473 | Holiday Shopping |
449 | 441 | Land and Farms | 479 | 473 | Household Supplies |
450 | 441 | Office Property | 480 | 473 | Lotteries and Scratchcards |
IAB v2.0: 481 – 540 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
481 | 473 | Sales and Promotions | 511 | 483 | Fishing Sports |
482 | 473 | Children's Games and Toys | 512 | 483 | Golf |
483 | Sports | 513 | 483 | Gymnastics | |
484 | 483 | American Football | 514 | 483 | Hunting and Shooting |
485 | 483 | Boxing | 515 | 483 | Ice Hockey |
486 | 483 | Cheerleading | 516 | 483 | Inline Skating |
487 | 483 | College Sports | 517 | 483 | Lacrosse |
488 | 487 | College Football | 518 | 483 | Auto Racing |
489 | 487 | College Basketball | 519 | 518 | Motorcycle Sports |
490 | 487 | College Baseball | 520 | 483 | Martial Arts |
491 | 483 | Cricket | 521 | 483 | Olympic Sports |
492 | 483 | Cycling | 522 | 521 | Summer Olympic Sports |
493 | 483 | Darts | 523 | 521 | Winter Olympic Sports |
494 | 483 | Disabled Sports | 524 | 483 | Poker and Professional Gambling |
495 | 483 | Diving | 525 | 483 | Rodeo |
496 | 483 | Equine Sports | 526 | 483 | Rowing |
497 | 483 | Horse Racing | 527 | 483 | Rugby |
498 | 483 | Extreme Sports | 528 | 527 | Rugby League |
499 | 498 | Canoeing and Kayaking | 529 | 527 | Rugby Union |
500 | 498 | Climbing | 530 | 483 | Sailing |
501 | 498 | Paintball | 531 | 483 | Skiing |
502 | 498 | Scuba Diving | 532 | 483 | Snooker/Pool/Billiards |
503 | 498 | Skateboarding | 533 | 483 | Soccer |
504 | 498 | Snowboarding | 534 | 483 | Badminton |
505 | 498 | Surfing and Bodyboarding | 535 | 483 | Softball |
506 | 498 | Waterskiing and Wakeboarding | 536 | 483 | Squash |
507 | 483 | Australian Rules Football | 537 | 483 | Swimming |
508 | 483 | Fantasy Sports | 538 | 483 | Table Tennis |
509 | 483 | Field Hockey | 539 | 483 | Tennis |
510 | 483 | Figure Skating | 540 | 483 | Track and Field |
IAB v2.0: 541 – 600 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
541 | 483 | Volleyball | 571 | 566 | Women's Outerwear |
542 | 483 | Walking | 572 | 566 | Women's Sportswear |
543 | 483 | Water Polo | 573 | 560 | Women's Shoes and Footwear |
544 | 483 | Weightlifting | 574 | 552 | Body Art |
545 | 483 | Baseball | 575 | 552 | Children's Clothing |
546 | 483 | Wrestling | 576 | 552 | Designer Clothing |
547 | 483 | Basketball | 577 | 552 | Fashion Trends |
548 | 483 | Beach Volleyball | 578 | 552 | High Fashion |
549 | 483 | Bodybuilding | 579 | 552 | Men's Fashion |
550 | 483 | Bowling | 580 | 579 | Men's Accessories |
551 | 483 | Sports Equipment | 581 | 580 | Men's Jewelry and Watches |
552 | Style & Fashion | 582 | 579 | Men's Clothing | |
553 | 552 | Beauty | 583 | 582 | Men's Business Wear |
554 | 553 | Hair Care | 584 | 582 | Men's Casual Wear |
555 | 553 | Makeup and Accessories | 585 | 582 | Men's Formal Wear |
556 | 553 | Nail Care | 586 | 582 | Men's Outerwear |
557 | 553 | Natural and Organic Beauty | 587 | 582 | Men's Sportswear |
558 | 553 | Perfume and Fragrance | 588 | 582 | Men's Underwear and Sleepwear |
559 | 553 | Skin Care | 589 | 579 | Men's Shoes and Footwear |
560 | 552 | Women's Fashion | 590 | 552 | Personal Care |
561 | 560 | Women's Accessories | 591 | 590 | Bath and Shower |
562 | 561 | Women's Glasses | 592 | 590 | Deodorant and Antiperspirant |
563 | 561 | Women's Handbags and Wallets | 593 | 590 | Oral care |
564 | 561 | Women's Hats and Scarves | 594 | 590 | Shaving |
565 | 561 | Women's Jewelry and Watches | 595 | 552 | Street Style |
566 | 560 | Women's Clothing | 596 | Technology & Computing | |
567 | 566 | Women's Business Wear | 597 | 596 | Artificial Intelligence |
568 | 566 | Women's Casual Wear | 598 | 596 | Augmented Reality |
569 | 566 | Women's Formal Wear | 599 | 596 | Computing |
570 | 566 | Women's Intimates and Sleepwear | 600 | 599 | Computer Networking |
IAB v2.0: 601 – 660 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
601 | 599 | Computer Peripherals | 631 | 599 | Programming Languages |
602 | 599 | Computer Software and Applications | 632 | 596 | Consumer Electronics |
603 | 602 | 3-D Graphics | 633 | 632 | Cameras and Camcorders |
604 | 602 | Photo Editing Software | 634 | 632 | Home Entertainment Systems |
605 | 602 | Shareware and Freeware | 635 | 632 | Smartphones |
606 | 602 | Video Software | 636 | 632 | Tablets and E-readers |
607 | 602 | Web Conferencing | 637 | 632 | Wearable Technology |
608 | 602 | Antivirus Software | 638 | 596 | Robotics |
609 | 602 | Browsers | 639 | 596 | Virtual Reality |
610 | 602 | Computer Animation | 640 | Television | |
611 | 602 | Databases | 641 | 640 | Animation TV |
612 | 602 | Desktop Publishing | 642 | 640 | Soap Opera TV |
613 | 602 | Digital Audio | 643 | 640 | Special Interest TV |
614 | 602 | Graphics Software | 644 | 640 | Sports TV |
615 | 602 | Operating Systems | 645 | 640 | Children's TV |
616 | 599 | Data Storage and Warehousing | 646 | 640 | Comedy TV |
617 | 599 | Desktops | 647 | 640 | Drama TV |
618 | 599 | Information and Network Security | 648 | 640 | Factual TV |
619 | 599 | Internet | 649 | 640 | Holiday TV |
620 | 619 | Cloud Computing | 650 | 640 | Music TV |
621 | 619 | Web Development | 651 | 640 | Reality TV |
622 | 619 | Web Hosting | 652 | 640 | Science Fiction TV |
623 | 619 | 653 | Travel | ||
624 | 619 | Internet for Beginners | 654 | 653 | Travel Accessories |
625 | 619 | Internet of Things | 655 | 653 | Travel Locations |
626 | 619 | IT and Internet Support | 656 | 655 | Africa Travel |
627 | 619 | Search | 657 | 655 | Asia Travel |
628 | 619 | Social Networking | 658 | 655 | Australia and Oceania Travel |
629 | 619 | Web Design and HTML | 659 | 655 | Europe Travel |
630 | 599 | Laptops | 660 | 655 | North America Travel |
IAB v2.0: 661 – 698 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
661 | 655 | Polar Travel | 691 | 685 | Action-Adventure Video Games |
662 | 655 | South America Travel | 692 | 685 | Adventure Video Games |
663 | 653 | Travel Preparation and Advice | 693 | 685 | Casual Games |
664 | 653 | Travel Type | 694 | 685 | Educational Video Games |
665 | 664 | Adventure Travel | 695 | 685 | Exercise and Fitness Video Games |
666 | 664 | Family Travel | 696 | 685 | MMOs |
667 | 664 | Honeymoons and Getaways | 697 | 685 | Music and Party Video Games |
668 | 664 | Hotels and Motels | 698 | 685 | Puzzle Video Games |
669 | 664 | Rail Travel | |||
670 | 664 | Road Trips | |||
671 | 664 | Spas | |||
672 | 664 | Air Travel | |||
673 | 664 | Beach Travel | |||
674 | 664 | Bed & Breakfasts | |||
675 | 664 | Budget Travel | |||
676 | 664 | Business Travel | |||
677 | 664 | Camping | |||
678 | 664 | Cruises | |||
679 | 664 | Day Trips | |||
680 | Video Gaming | ||||
681 | 680 | Console Games | |||
682 | 680 | eSports | |||
683 | 680 | Mobile Games | |||
684 | 680 | PC Games | |||
685 | 680 | Video Game Genres | |||
686 | 685 | Action Video Games | |||
687 | 685 | Role-Playing Video Games | |||
688 | 685 | Simulation Video Games | |||
689 | 685 | Sports Video Games | |||
690 | 685 | Strategy Video Games |
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