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Welcome to the latest update for your Verity contextual advertising product from GumGum.
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In the News
If you haven’t already heard, GumGum has been in the news with a funding round of $75 million from Goldman Sachs! Read about it in the Wall Street Journal.
Upcoming Features
The Verity team is working tirelessly to bring these features to you soon:
Custom Segments UI – Alpha release ?? 2021
Interested in becoming an alpha tester? Let us know!
Additional language support for French, German, Spanish – coming July 2021!
Change Notifications
A couple of helpful additions and modifications have been made to Verity classification report handling. These are a non-breaking changes, designed to help Verity partners dial in their classification cadence for the most effective results.
Read about the changes in the following sections:
New Classification Expiry Information in Verity Report
Different Time to Live (TTL) Defaults for each Verity Content Type
New Classification Expiry Information in Verity Report
Verity has added new data to its classification reports, detailing the exact time when a classification report was created and will expire from Verity.
New processedAt and expiresAt fields are now in every Verity report, indicating the date and time that classification data was generated and will expire from Verity storage:
Refer to the Verity Documentation Center for more information.
Different Time to Live (TTL) Defaults for each Verity Content Type
The Time to Live (TTL) for classification data now varies depending on the type of content analysed: there are different TTL periods for Page, Video, Image, and Text content.
Pages are further analysed to differentiate between website home pages and all other pages on the site (as website home pages typically update frequently). For example, https://www.latimes.com/ (the home page of the Los Angeles Times) updates frequently, so Verity assigns a TTL of 30 minutes. The page https://www.latimes.com/travel/list/la-best-dog-friendly-hikes-trails-beaches-parks is unlikely to be updated frequently, so Verity assigns a longer TTL of 30 days.
Verity considers a home page to be a web page accessed at either:
<website URL>/
<website URL>/index.html
Content Type | Default TTL | |
|---|---|---|
Website home page | 30 minutes | |
All other pages | 30 days | |
360 days | ||
14 days | ||
30 days | ||
Refer to the Verity Documentation Center for more information.
We'd love to hear from you! Hit us up in Slack or email verity-support@gumgum.com with any questions or feedback.