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Excerpt

February 23 2021
Revised April 1 2021

To our valued Verity subscribers,

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Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 well underway, we are excited to take an opportunity to share some Verity highlights with you.

We also want to introduce our new documentation portal, the Verity Documentation Center, where you’ll find integration procedures, API reference, taxonomy details, FAQs, methodology descriptions and of course product updates!

Contents

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New Features

Verity includes these new features:

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  • IAB v2 categories

  • Keywords

  • Threat categories

  • Sentiment

Example Custom Segment Form

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Once Verity activates the segment and detects a matching page, the page report will include the segment name, for example:

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For detailed steps, refer to Set up a Custom Segment in the Verity Documentation Center.

Contextual Video Analysis

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To learn more about how you can leverage Verity’s powerful classifiers to get detailed brand safety and contextual data for your video content, go to Video Analysis in the Verity Documentation Center.

Upcoming Features

Stay tuned for these upcoming features:

  • Additional Language Support (Spanish & and French).
    Target release: July 2021

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Change Notification

GumGum Events Classification will be phased out in favor of

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Custom Segments, expanding support to any number of events, large or small!

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Date of deprecation

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is April 1, 2021.

The change to Verity functionality is minor and will have little impact on existing partners.

The Events field will continue to be returned in the JSON report, but no values will be reported.

Known Issues

Verity experienced the following system issues:

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  • A bug in the video processing pipeline resulted in delays in processing on 1/22/21.
    There was no impact to data warranting re-issuance during the degraded service window.

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  • AWS degraded service on 12/11/20 which impacted new page and video classification response times.
    There was no impact to data warranting re-issuance during the degraded service window.

Tip: Sign up for Verity System notifications on the Verity Status page https://status.verity.gumgum.com/

Verity Documentation

The latest Verity Documentation is available here on the Verity Documentation Center.

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We'd love to hear from you! Hit us up in Slack or email verity-support@gumgum.com with any questions or feedback.