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February 23 2021 |
To our valued Verity subscribers,
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Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 well underway, we are excited to take an opportunity to share some Verity highlights with you.
We also want to introduce our new documentation portal, the Verity Documentation Center, where you’ll find integration procedures, API reference, taxonomy details, FAQs, methodology descriptions and of course product updates!
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New Features
Verity includes these new features:
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Custom Content Segments
Custom Segments gather data about the content you want to target in selected contextual segments. Perhaps you want to carve out inventory to match timely criteria, such as articles on snowsports that avoid avalanche news coverage. You could use this data to track inventory for each custom segment in your environment, or bulk publish/unpublish content as needed.
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IAB v2 categories
Keywords
Threat categories
Sentiment
Example Custom Segment Form | |
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Once Verity activates the segment and detects a matching page, the page report will include the segment name, for example:
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“segments”: [ { “id”: “cec034e2-6fb5-416e-b3b5-6cbb7cbc6e31”, “name”: “snowsports”}] |
For detailed steps, refer to Set up a Custom Segment in the Verity Documentation Center.
New Endpoints for Video, Images, and Text
You can now .
Contextual Video Analysis
In the second half of 2020, we partnered with IRIS.TV and JW Player respectively to offer Verity Video Analysis in the rapidly growing Contextual Video Marketplace, which brings together publishers, contextual data partners, ad servers, and SSPs to package video content within brand-safe and suitable segments for advertisers.
To learn more about how you can leverage Verity’s powerful classifiers to get detailed brand safety and contextual data for more types of content. In addition to web pages, Verity offers analysis of videos, individual images, and text strings.
Just send analysis requests via new Verity API endpoints for video and image URLs, or specify a text string in the text request endpoint. All the endpoints return brand safety data, along with the contextual targeting data specified in the following table.
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Content Type
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Brand Safety Rating
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Keywords
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Categories
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Threat
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IAB V2
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Sentiment
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Video
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✔
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✔
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Image
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✔
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Text String
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✔
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✔
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✔
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✔
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✔
Read more in the Verity Documentation Center:
Upcoming Features
Stay tuned for these upcoming features:
New Deep-learning Model for IAB v2 categorization
Target release: end of February 2021
Improved Keyword extraction model
Target release: end of February 2021Updated minimum reporting requirements
Target release: February 2021
Features to be Deprecated
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your video content, go to Video Analysis.
Upcoming Features
Additional Language Support (Spanish and French).
Target release: July 2021
Change Notification
GumGum Events Classification will be phased out in favor of
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Custom Segments, expanding support to any number of events, large or small!
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Date of deprecation
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is April 1, 2021.
The change to Verity functionality is minor and will have little impact on existing partners.
The Events field will continue to be returned in the JSON report, but no values will be reported.
Known Issues
Verity experienced the following system issues:
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A bug in the video processing pipeline resulted in delays in processing on 1/22/21.
There was no impact to data warranting re-issuance during the degraded service window.
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AWS degraded service on 12/11/20 which impacted new page and video classification response times.
There was no impact to data warranting re-issuance during the degraded service window.
Tip: Sign up for Verity System notifications on the Verity Status page https://status.verity.gumgum.com/.
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The latest Verity Documentation is available here on the Verity Documentation Center.
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We'd love to hear from you! Hit us up in Slack or email verity-support@gumgum.com with any questions or feedback.