 |
|---|
| Excerpt |
|---|
July 15, 2021 |
Welcome to the latest Verity product update from GumGum!
Contents
|
|---|
In the News
GumGum has become the first independent Ad Tech provider to earn Media Ratings Council (MRC) content-level accreditation!
...
The Time to Live (TTL) for classification data is now customized depending on the type of content analyzed. There are different TTL periods for Page, Video, Image, and Text content as follows:
Website home pages – 30 minutes
All other web pages – 30 days
Video – 360 days
Image – 14 days
Text – 30 days
To optimize data freshness, Verity differentiates between website home pages and all other pages on a site (as website home pages typically update frequently). For example, https://www.latimes.com/ (the home page of the Los Angeles Times) updates frequently, so Verity assigns a TTL of 30 minutes. https://www.latimes.com/travel/list/la-best-dog-friendly-hikes-trails-beaches-parks is unlikely to be updated frequently, so Verity assigns a longer TTL of 30 days.
...