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July 15, 2021 |
Welcome to the latest Verity product update from GumGum!
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In the News
GumGum has become the first independent Ad Tech provider to earn Media Ratings Council (MRC) content-level accreditation!
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And if you haven’t already heard, GumGum has been in the news with a funding round of $75 million from Goldman Sachs! Read about it in the Wall Street Journal.
New and Upcoming Features
The Verity team is working tirelessly to bring these new features to you.
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Interested in becoming an alpha tester for the new Custom Segments user interface? Let us know at verity-support@gumgum.com!
Change Notifications
A couple of helpful additions and modifications have been made to Verity classification report handling. These are non-breaking changes, designed to help Verity partners dial in their classification cadence for the most effective results.
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The Time to Live (TTL) for classification data is now customized depending on the type of content analyzed. There are different TTL periods for Page, Video, Image, and Text content as follows:
Website home pages – 30 minutes
All other web pages – 30 days
Video – 360 days
Image – 14 days
Text – 30 days
To optimize data freshness, Verity differentiates between website home pages and all other pages on a site (as website home pages typically update frequently). For example, https://www.latimes.com/ (the home page of the Los Angeles Times) updates frequently, so Verity assigns a TTL of 30 minutes. https://www.latimes.com/travel/list/la-best-dog-friendly-hikes-trails-beaches-parks is unlikely to be updated frequently, so Verity assigns a longer TTL of 30 days.
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