GumGum Threat (GGThreat) categories are part of GumGum's custom brand safety taxonomy. GumGum classifies content into nine GGThreat categories.
Text analyses supports all nine categories; image analyses is relevant to seven of the nine categories. Verity evaluates the text and image threat scores and assigns the worst threat score to the category.
| Text Analyzed | Images Analyzed | YY | Y | YY | Y | Y | Y | | GGT5 | Profanity and vulgarity. |
Y | N |
| GGT6 | Hate speech, harassment, and cyberbullying. |
YY | Y | Y |
| GGT8 | Malware and phishing. |
YN | Y | Y
The level of
confidence in the Threat category designation is indicated as follows
| Attribute | Confidence Level |
|---|
confidence | VERY_LOW
LOW
MODERATE
HIGH
VERY_HIGH |
Languages | All supported /wiki/spaces/VDOC/pages/955744414.
The level of risk in the Threat category designation is indicated as follows | Attribute | Confidence Level |
|---|
risk | LOW
MEDIUM
HIGH |
| Syntax |
| Div |
|---|
|
| Code Block |
|---|
"threats": [
{
"id": "<Threat Category ID>",
"category": "<Threat Category Name>",
"confidence": "<Level>",
"risk": "<Level>"
}
] |
|
|
| Example |
| Div |
|---|
|
| Code Block |
|---|
"threats": [
{
"id": "GGT7",
"category": "Disasters",
"confidence": "MODERATE",
"risk": "MEDIUM"
} |
|
|
Data Type | Array of objects | Languages | All supported /wiki/spaces/VDOC/pages/955744414.
| Required | Yes |
| Page Element Analyzed | Threat category-dependent. |
| Used For | Brand safetyRequired | Included only if threats are detected. If no threats are detected, the threats array is empty. |
| More Information | /wiki/spaces/VDOC/pages/930545669 |
...
