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March 03, 2023

Welcome to the latest Verity product update from GumGum!

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This addition to GumGum’s existing MRC accreditations validates the frame-by-frame video analysis for CTV performed by Verity considers all available signals (text, image, audio, and video) needed to give a true contextual reading. During this accreditation process, no testing was done for GumGum’s content-level mobile, in-app capabilities, therefore, GumGum was denied in-app accreditation. The accreditation only applies to English-language content at this time and is not applicable to mobile in-app. Read more about the accreditation in MarketWatch.

In alignment with GumGum’s vision and values, the company has partnered with SocialContext, a contextual intelligence platform that supports DE&I positive journalism by building algorithms designed to identify quality, credible journalism that brings awareness to positive social change.

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