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July 15, 2021

Welcome to the latest Verity product update from GumGum!

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This valuable and sought-after accreditation validates that GumGum’s proprietary contextual intelligence solution considers all available signals (text, image, audio, and video) needed to give a true contextual reading.

Verity’s content-level accreditation covers desktop and mobile web for English-language content-level text/image classification and video image and audio classification. Read more about the just-announced accreditation in Adweek.

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Custom Segments User Interface
Alpha Release – Q3 2021
Custom Segments gather data about the content you want to target in selected contextual segments. You add define a segment with the keywords and IAB categories you’re most interested in a segment definition and Verity identifies content tailored to your needssegment.

The new Custom Segments user interface will make it easy for your account management team to set up and manage a range of Custom Segments with in Verity.

Interested in becoming an alpha tester for the new Custom Segments user interface? Let us know at verity-support@gumgum.com!

Spanish, French and German Language Support
Released – July 2021
Additional language support Support for the languages Spanish, French and German is now available !(in addition to English and Japanese).

Change Notifications

A couple of helpful additions and modifications have been made to Verity classification report handling. These are non-breaking changes, designed to help Verity partners dial in their classification cadence for the most effective results.

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Verity has added new processedAt and expiresAt data fields to all classification reports, detailing the exact time when that a classification report was created and will expire from Verity.

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The Time to Live (TTL) for classification data is now varies customized depending on the type of content analyzed. There are different TTL periods for Page, Video, Image, and Text content as follows:

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