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July 12, 2021
Welcome to the latest Verity product update from GumGum!
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This valuable and sought-after accreditation validates that GumGum’s proprietary contextual intelligence solution considers all available signals (text, image, audio, and video) needed to give a true contextual reading. Verity’s content-level accreditation covers desktop and mobile web for English-language content-level text/image classification and video image , and audio classification. Read more about the just-announced accreditation in Adweek.
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Custom Segments User Interface
Alpha Release – Q3 2021
Custom Segments gather data about the content you want to target in selected contextual segments. You add the keywords and categories you’re most interested to in a segment definition and Verity identifies content tailored to your needs. The new Custom Segments user interface will make it easy for your account management team to set up and manage a range of Custom Segments with Verity.
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Spanish, French and German Language Support
Release Released – July 2021
Additional language support for Spanish, French and German is coming in July 2021now available!
Change Notifications
A couple of helpful additions and modifications have been made to Verity classification report handling. These are a non-breaking changes, designed to help Verity partners dial in their classification cadence for the most effective results.
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New Classification Expiry Information in Verity Report
Different Time to Live (TTL) Defaults for each Verity Content-Type
New Classification Expiry Information in Verity Report
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Different Time to Live (TTL) Defaults for each Verity Content-Type
The Time to Live (TTL) for classification data now varies depending on the type of content analysedanalyzed. There are different TTL periods for Page, Video, Image, and Text content as follows:
To optimize data freshness, Verity differentiates between website home pages and all other pages on a site (as website home pages typically update frequently). For example, https://www.latimes.com/ (the home page of the Los Angeles Times) updates frequently, so Verity assigns a TTL of 30 minutes. The page https://www.latimes.com/travel/list/la-best-dog-friendly-hikes-trails-beaches-parks is unlikely to be updated frequently, so Verity assigns a longer TTL of 30 days.
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