July 7, 2021
Welcome to the latest Verity product update from GumGum, providing bringing precision contextual intelligence for to Publishers and Advertisers.
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In the News
If GumGum has become the first independent Ad Tech provider to earn Media Ratings Council (MRC) content-level accreditation!
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This valuable and sought-after accreditation validates that GumGum’s proprietary contextual intelligence solution is able to consider all available signals (text, image, audio, and video) needed to give a true contextual reading. Verity’s content-level accreditation spans across desktop and mobile web for English-language content-level text/image classification and video image, and audio classification. Read more about the just-announced accreditation in Adweek.
And if you haven’t already heard, GumGum has been in the news with a funding round of $75 million from Goldman Sachs! Read about it in the Wall Street Journal.
Upcoming Features
The Verity team is working tirelessly to bring these features to you:
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Spanish, French and German Language Support
July 2021
Additional language support for Spanish, French and German is coming in July 2021!
Change Notifications
A couple of helpful additions and modifications have been made to Verity classification report handling. These are a non-breaking changes, designed to help Verity partners dial in their classification cadence for the most effective results.
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