July 7, 2021
Welcome to the latest Verity product update from GumGum, providing precision contextual intelligence for Publishers and Advertisers.
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The Time to Live (TTL) for classification data now varies depending on the type of content analysed. There are different TTL periods for Page, Video, Image, and Text content.
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Verity also differentiates between website home pages and all other pages on a site (as website home pages typically update frequently). For example, https://www.latimes.com/ (the home page of the Los Angeles Times) updates frequently, so Verity assigns a TTL of 30 minutes. The page https://www.latimes.com/travel/list/la-best-dog-friendly-hikes-trails-beaches-parks is unlikely to be updated frequently, so Verity assigns a longer TTL of 30 days.
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Website home pages Verity considers a home page to be a website page accessed at either:
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