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July 7, 2021
Welcome to the latest Verity product update from GumGum, providing precision contextual intelligence for Publishers and Advertisers.
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The Time to Live (TTL) for classification data now varies depending on the type of content analysed. There are different TTL periods for Page, Video, Image, and Text content as follows:
Note that To optimize data freshness, Verity differentiates between website home pages and all other pages on a site (as website home pages typically update frequently). For example, https://www.latimes.com/ (the home page of the Los Angeles Times) updates frequently, so Verity assigns a TTL of 30 minutes. The page https://www.latimes.com/travel/list/la-best-dog-friendly-hikes-trails-beaches-parks is unlikely to be updated frequently, so Verity assigns a longer TTL of 30 days.
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