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4A’s Floor

GumGum’s Verity brand safety categories

#

Category

Definition

Category

1

Adult & Explicit Sexual Content

Illegal sale, distribution, and consumption of child pornography.
Explicit or gratuitous depiction of sexual acts, and/or display of genitals, real or animated.

GGT4

Sexual; sexually charged

2


Arms & Ammunition

Promotion and advocacy of Sale of illegal arms, rifles, and handguns.
Instructive content on how to obtain, make, distribute, or use illegal arms.
Glamorization of illegal arms for the purpose of harm to others.
Use of illegal arms in unregulated environments.

GGT1

Violence and gore

GGT2

Illegal/criminal

3


Crime & Harmful acts to individuals and Society and Human Rights Violations

Graphic promotion, advocacy, and depiction of willful harm and actual unlawful criminal activity – Explicit violations/demeaning offenses of Human Rights (e.g. human trafficking, slavery, self harm, animal cruelty etc.),
Targeted harassment of individuals and groups

GGT1

Violence and gore

GGT2

Illegal/criminal

4


Death, Injury or Military Conflict

Promotion or advocacy of Death or Injury.
Murder or Willful bodily harm to others.
Graphic depictions of willful harm to others.
Incendiary content provoking, enticing, or evoking military aggression.
Live action footage/photos of military actions & genocide or other war crimes.

GGT1

Violence and gore

GGT9

Illness/medical

5

Online piracy

Pirating, Copyright infringement, & Counterfeiting.

GGT8

Malware

Note:  GumGum’s GGT8 category covers piracyPiracy-related content but currently does not ascertain pirated content. Verity therefore classifies content that covers the topics of piracyPiracy, copyright infringement, or counterfeiting. Verity currently does not consider whether the content itself was pirated, counterfeited, or infringes on copyright. Current However, development is ongoing to have add a dedicated sub-class for Piracy as part of GGT2 the GGT2 (Illegal/criminal) class.

6

Hate speech & acts of aggression

Unlawful acts of aggression based on race, nationality, ethnicity, religious affiliation, gender, or sexual image or preference.
Behavior or commentary that incites such hateful acts, including bullying.

GGT6

Hate; hate speech, harassment and cyberbullying

7

Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust

Excessive use of profane language or gestures and other repulsive actions with the intent to shock, offend, or insult.

GGT5

Obscene; profanity/vulgarity

8

Illegal Drugs/Tobacco/
eCigarettes/
Vaping/Alcohol

Promotion or sale of illegal drug use – including abuse of prescription drugs.
Federal jurisdiction applies, but allowable where legal local jurisdiction can be effectively managed.
Promotion and advocacy of tobacco and eCigarette (Vaping) & Alcohol use to minors.

GGT3

Drugs and alcohol

9

Spam or Harmful Content

Malware/Phishing.

GGT8

Malware and phishing

10

Terrorism

Promotion and advocacy of graphic terrorist activity involving defamation, physical and/or emotional harm of individuals, communities, and society.

GGT1

Violence and gore (both text and image)

11


DebatedSensitive Social Issue/ Violations of Human Rights

Insensitive, irresponsible and harmful treatment of debated social issues and related acts intended to demean a particular group or incite greater conflict.

GGT6

Hate; hate speech, harassment and cyberbullying.

GGT2

Illegal; criminal

The 4A’s floor categories do not map to this GumGum Threat category.

GGT7

Disasters

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