Verity Mapping to the GARM Brand Safety Floor

The Global Alliance for Responsible Media (GARM) is an industry effort to safeguard the potential of digital media. GARM defines a Brand Safety Floor and Brand Suitability Framework that categorizes and defines common harmful content. This article details the mapping between the Brand Safety Floor and GumGum’s threat categories.

GARMS’s Brand Safety Floor			GumGum’s Verity Brand Safety Categories

GARMS’s Brand Safety Floor			GumGum’s Verity Brand Safety Categories
#	Category	Definition	Category
1	Adult & Explicit Sexual Content	Illegal sale, distribution, and consumption of child pornography. Explicit or gratuitous depiction of sexual acts, and/or display of genitals, real or animated.	GGT4	Sexual; sexually charged
2	Arms & Ammunition	Promotion and advocacy of Sale of illegal arms, rifles, and handguns. Instructive content on how to obtain, make, distribute, or use illegal arms. Glamorization of illegal arms for the purpose of harm to others. Use of illegal arms in unregulated environments.	GGT1	Violence and gore
2	Arms & Ammunition		GGT2	Illegal/criminal
3	Crime & Harmful acts to individuals and Society and Human Rights Violations	Graphic promotion, advocacy, and depiction of willful harm and actual unlawful criminal activity – Explicit violations/demeaning offenses of Human Rights (e.g. human trafficking, slavery, self harm, animal cruelty etc.), Targeted harassment of individuals and groups	GGT1	Violence and gore
3			GGT2	Illegal/criminal
4	Death, Injury or Military Conflict	Promotion or advocacy of Death or Injury. Murder or Willful bodily harm to others. Graphic depictions of willful harm to others. Incendiary content provoking, enticing, or evoking military aggression. Live action footage/photos of military actions & genocide or other war crimes.	GGT1	Violence and gore
4	Death, Injury or Military Conflict		GGT9	Illness/medical
5	Online piracy	Pirating, Copyright infringement, & Counterfeiting.	GGT8	Malware Note: GumGum’s GGT8 category covers Piracy-related content but currently does not ascertain pirated content. Verity therefore classifies content that covers the topics of Piracy, copyright infringement, or counterfeiting. Verity currently does not consider whether the content itself was pirated, counterfeited, or infringes on copyright. However, development is ongoing to add a dedicated sub-class for Piracy as part of the GGT2 (Illegal/criminal) class.
6	Hate speech & acts of aggression	Unlawful acts of aggression based on race, nationality, ethnicity, religious affiliation, gender, or sexual image or preference. Behavior or commentary that incites such hateful acts, including bullying.	GGT6	Hate; hate speech, harassment and cyberbullying
7	Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust	Excessive use of profane language or gestures and other repulsive actions with the intent to shock, offend, or insult.	GGT5	Obscene; profanity/vulgarity
8	Illegal Drugs/Tobacco/ eCigarettes/ Vaping/Alcohol	Promotion or sale of illegal drug use – including abuse of prescription drugs. Federal jurisdiction applies, but allowable where legal local jurisdiction can be effectively managed. Promotion and advocacy of tobacco and eCigarette (Vaping) & Alcohol use to minors.	GGT3	Drugs and alcohol
9	Spam or Harmful Content	Malware/Phishing.	GGT8	Malware and phishing
10	Terrorism	Promotion and advocacy of graphic terrorist activity involving defamation, physical and/or emotional harm of individuals, communities, and society.	GGT1	Violence and gore (both text and image)
11	Debated Sensitive Social Issue/ Violations of Human Rights	Insensitive, irresponsible and harmful treatment of debated social issues and related acts intended to demean a particular group or incite greater conflict.	GGT6	Hate; hate speech, harassment and cyberbullying.
11	Debated Sensitive Social Issue/ Violations of Human Rights		GGT2	Illegal; criminal
12	Misinformation	The presence of verifiably false or willfully misleading content that is directly connected to user or societal harm	GumGum does not currently return a category that covers Misinformation-related content. Verity does not consider whether content itself is verifiably false or willfully misleading. However, development is ongoing to add a dedicated class for identifying the topic of Misinformation within content. The plan is to return this category as a dedicated class in the future.
The Brand Safety floor categories do not map to this GumGum Threat category.			GGT7	Disasters