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Threat Categories
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Verity classifies content into the following threat categories.
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Verity classifies content into Event categories, identifying seasonal occasions such as holidays and award shows for the purposes of contextual targeting.
Note: Event categories are a premium feature.
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For quick reference, this section lists IAB v1.0 Content Categories. Refer to the IAB Taxonomy website for more complete information.
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IAB v2.0 Categories
For quick reference, this section lists IAB v2.0 Content Categories. Refer to the IAB Taxonomy website for more complete information.
IAB v2.0: 1 – 60 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
1 | Automotive | 31 | 1 | Auto Insurance | |
2 | 1 | Auto Body Styles | 32 | 1 | Auto Parts |
3 | 2 | Commercial Trucks | 33 | 1 | Auto Recalls |
4 | 2 | Sedan | 34 | 1 | Auto Repair |
5 | 2 | Station Wagon | 35 | 1 | Auto Safety |
6 | 2 | SUV | 36 | 1 | Auto Shows |
7 | 2 | Van | 37 | 1 | Auto Technology |
8 | 2 | Convertible | 38 | 37 | Auto Infotainment Technologies |
9 | 2 | Coupe | 39 | 37 | Auto Navigation Systems |
10 | 2 | Crossover | 40 | 37 | Auto Safety Technologies |
11 | 2 | Hatchback | 41 | 1 | Auto Rentals |
12 | 2 | Microcar | 42 | Books and Literature | |
13 | 2 | Minivan | 43 | 42 | Art and Photography Books |
14 | 2 | Off-Road Vehicles | 44 | 42 | Biographies |
15 | 2 | Pickup Trucks | 45 | 42 | Children's Literature |
16 | 1 | Auto Type | 46 | 42 | Comics and Graphic Novels |
17 | 16 | Budget Cars | 47 | 42 | Cookbooks |
18 | 16 | Certified Pre-Owned Cars | 48 | 42 | Fiction |
19 | 16 | Classic Cars | 49 | 42 | Poetry |
20 | 16 | Concept Cars | 50 | 42 | Travel Books |
21 | 16 | Driverless Cars | 51 | 42 | Young Adult Literature |
22 | 16 | Green Vehicles | 52 | Business and Finance | |
23 | 16 | Luxury Cars | 53 | 52 | Business |
24 | 16 | Performance Cars | 54 | 53 | Business Accounting & Finance |
25 | 1 | Car Culture | 55 | 53 | Human Resources |
26 | 1 | Dash Cam Videos | 56 | 53 | Large Business |
27 | 1 | Motorcycles | 57 | 53 | Logistics |
28 | 1 | Road-Side Assistance | 58 | 53 | Marketing and Advertising |
29 | 1 | Scooters | 59 | 53 | Sales |
30 | 1 | Auto Buying and Selling | 60 | 53 | Small and Medium-sized Business |
IAB v2.0: 61 – 120 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
61 | 53 | Startups | 91 | 90 | Advertising Industry |
62 | 53 | Business Administration | 92 | 90 | Education industry |
63 | 53 | Business Banking & Finance | 93 | 90 | Entertainment Industry |
64 | 63 | Angel Investment | 94 | 90 | Environmental Services Industry |
65 | 63 | Bankruptcy | 95 | 90 | Financial Industry |
66 | 63 | Business Loans | 96 | 90 | Food Industry |
67 | 63 | Debt Factoring & Invoice Discounting | 97 | 90 | Healthcare Industry |
68 | 63 | Mergers and Acquisitions | 98 | 90 | Hospitality Industry |
69 | 63 | Private Equity | 99 | 90 | Information Services Industry |
70 | 63 | Sale & Lease Back | 100 | 90 | Legal Services Industry |
71 | 63 | Venture Capital | 101 | 90 | Logistics and Transportation Industry |
72 | 53 | Business I.T. | 102 | 90 | Agriculture |
73 | 53 | Business Operations | 103 | 90 | Management Consulting Industry |
74 | 53 | Consumer Issues | 104 | 90 | Manufacturing Industry |
75 | 74 | Recalls | 105 | 90 | Mechanical and Industrial Engineering Industry |
76 | 53 | Executive Leadership & Management | 106 | 90 | Media Industry |
77 | 53 | Government Business | 107 | 90 | Metals Industry |
78 | 53 | Green Solutions | 108 | 90 | Non-Profit Organizations |
79 | 53 | Business Utilities | 109 | 90 | Pharmaceutical Industry |
80 | 52 | Economy | 110 | 90 | Power and Energy Industry |
81 | 80 | Commodities | 111 | 90 | Publishing Industry |
82 | 80 | Currencies | 112 | 90 | Real Estate Industry |
83 | 80 | Financial Crisis | 113 | 90 | Apparel Industry |
84 | 80 | Financial Reform | 114 | 90 | Retail Industry |
85 | 80 | Financial Regulation | 115 | 90 | Technology Industry |
86 | 80 | Gasoline Prices | 116 | 90 | Telecommunications Industry |
87 | 80 | Housing Market | 117 | 90 | Automotive Industry |
88 | 80 | Interest Rates | 118 | 90 | Aviation Industry |
89 | 80 | Job Market | 119 | 90 | Biotech and Biomedical Industry |
90 | 52 | Industries | 120 | 90 | Civil Engineering Industry |
IAB v2.0: 121 – 180 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
121 | 90 | Construction Industry | 151 | 150 | Amusement and Theme Parks |
122 | 90 | Defense Industry | 152 | 150 | Fashion Events |
123 | Careers | 153 | 150 | Historic Site and Landmark Tours | |
124 | 123 | Apprenticeships | 154 | 150 | Malls & Shopping Centers |
125 | 123 | Career Advice | 155 | 150 | Museums & Galleries |
126 | 123 | Career Planning | 156 | 150 | Musicals |
127 | 123 | Job Search | 157 | 150 | National & Civic Holidays |
128 | 127 | Job Fairs | 158 | 150 | Nightclubs |
129 | 127 | Resume Writing and Advice | 159 | 150 | Outdoor Activities |
130 | 123 | Remote Working | 160 | 150 | Parks & Nature |
131 | 123 | Vocational Training | 161 | 150 | Party Supplies and Decorations |
132 | Education | 162 | 150 | Awards Shows | |
133 | 132 | Adult Education | 163 | 150 | Personal Celebrations & Life Events |
134 | 132 | Private School | 164 | 163 | Anniversary |
135 | 132 | Secondary Education | 165 | 163 | Wedding |
136 | 132 | Special Education | 166 | 163 | Baby Shower |
137 | 132 | College Education | 167 | 163 | Bachelor Party |
138 | 137 | College Planning | 168 | 163 | Bachelorette Party |
139 | 137 | Postgraduate Education | 169 | 163 | Birth |
140 | 139 | Professional School | 170 | 163 | Birthday |
141 | 137 | Undergraduate Education | 171 | 163 | Funeral |
142 | 132 | Early Childhood Education | 172 | 163 | Graduation |
143 | 132 | Educational Assessment | 173 | 163 | Prom |
144 | 143 | Standardized Testing | 174 | 150 | Political Event |
145 | 132 | Homeschooling | 175 | 150 | Religious Events |
146 | 132 | Homework and Study | 176 | 150 | Sporting Events |
147 | 132 | Language Learning | 177 | 150 | Theater Venues and Events |
148 | 132 | Online Education | 178 | 150 | Zoos & Aquariums |
149 | 132 | Primary Education | 179 | 150 | Bars & Restaurants |
150 | Events and Attractions | 180 | 150 | Business Expos & Conferences |
IAB v2.0: 181 – 240 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
181 | 150 | Casinos & Gambling | 211 | 210 | Alcoholic Beverages |
182 | 150 | Cinemas and Events | 212 | 210 | Vegan Diets |
183 | 150 | Comedy Events | 213 | 210 | Vegetarian Diets |
184 | 150 | Concerts & Music Events | 214 | 210 | World Cuisines |
185 | 150 | Fan Conventions | 215 | 210 | Barbecues and Grilling |
186 | Family and Relationships | 216 | 210 | Cooking | |
187 | 186 | Bereavement | 217 | 210 | Desserts and Baking |
188 | 186 | Dating | 218 | 210 | Dining Out |
189 | 186 | Divorce | 219 | 210 | Food Allergies |
190 | 186 | Eldercare | 220 | 210 | Food Movements |
191 | 186 | Marriage and Civil Unions | 221 | 210 | Healthy Cooking and Eating |
192 | 186 | Parenting | 222 | 210 | Non-Alcoholic Beverages |
193 | 192 | Adoption and Fostering | 223 | Healthy Living | |
194 | 192 | Daycare and Pre-School | 224 | 223 | Children's Health |
195 | 192 | Internet Safety | 225 | 223 | Fitness and Exercise |
196 | 192 | Parenting Babies and Toddlers | 226 | 225 | Participant Sports |
197 | 192 | Parenting Children Aged 4-11 | 227 | 225 | Running and Jogging |
198 | 192 | Parenting Teens | 228 | 223 | Men's Health |
199 | 192 | Special Needs Kids | 229 | 223 | Nutrition |
200 | 186 | Single Life | 230 | 223 | Senior Health |
201 | Fine Art | 231 | 223 | Weight Loss | |
202 | 201 | Costume | 232 | 223 | Wellness |
203 | 201 | Dance | 233 | 232 | Alternative Medicine |
204 | 201 | Design | 234 | 233 | Herbs and Supplements |
205 | 201 | Digital Arts | 235 | 233 | Holistic Health |
206 | 201 | Fine Art Photography | 236 | 232 | Physical Therapy |
207 | 201 | Modern Art | 237 | 232 | Smoking Cessation |
208 | 201 | Opera | 238 | 223 | Women's Health |
209 | 201 | Theater | 239 | Hobbies & Interests | |
210 | Food & Drink | 240 | 239 | Antiquing and Antiques |
IAB v2.0: 241 – 300 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
241 | 239 | Magic and Illusion | 271 | 269 | Card Games |
242 | 239 | Model Toys | 272 | 269 | Roleplaying Games |
243 | 239 | Musical Instruments | 273 | 239 | Genealogy and Ancestry |
244 | 239 | Paranormal Phenomena | 274 | Home & Garden | |
245 | 239 | Radio Control | 275 | 274 | Gardening |
246 | 239 | Sci-fi and Fantasy | 276 | 274 | Remodeling & Construction |
247 | 239 | Workshops and Classes | 277 | 274 | Smart Home |
248 | 239 | Arts and Crafts | 278 | 274 | Home Appliances |
249 | 248 | Beadwork | 279 | 274 | Home Entertaining |
250 | 248 | Candle and Soap Making | 280 | 274 | Home Improvement |
251 | 248 | Drawing and Sketching | 281 | 274 | Home Security |
252 | 248 | Jewelry Making | 282 | 274 | Indoor Environmental Quality |
253 | 248 | Needlework | 283 | 274 | Interior Decorating |
254 | 248 | Painting | 284 | 274 | Landscaping |
255 | 248 | Photography | 285 | 274 | Outdoor Decorating |
256 | 248 | Scrapbooking | 286 | Medical Health | |
257 | 248 | Woodworking | 287 | 286 | Diseases and Conditions |
258 | 239 | Beekeeping | 288 | 287 | Allergies |
259 | 239 | Birdwatching | 289 | 287 | Ear, Nose and Throat Conditions |
260 | 239 | Cigars | 290 | 287 | Endocrine and Metabolic Diseases |
261 | 239 | Collecting | 291 | 290 | Hormonal Disorders |
262 | 261 | Comic Books | 292 | 290 | Menopause |
263 | 261 | Stamps and Coins | 293 | 290 | Thyroid Disorders |
264 | 239 | Content Production | 294 | 287 | Eye and Vision Conditions |
265 | 264 | Audio Production | 295 | 287 | Foot Health |
266 | 264 | Freelance Writing | 296 | 287 | Heart and Cardiovascular Diseases |
267 | 264 | Screenwriting | 297 | 287 | Infectious Diseases |
268 | 264 | Video Production | 298 | 287 | Injuries |
269 | 239 | Games and Puzzles | 299 | 298 | First Aid |
270 | 269 | Board Games and Puzzles | 300 | 287 | Lung and Respiratory Health |
IAB v2.0: 301 – 360 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
301 | 287 | Mental Health | 331 | 324 | Crime and Mystery Movies |
302 | 287 | Reproductive Health | 332 | 324 | Documentary Movies |
303 | 302 | Birth Control | 333 | 324 | Drama Movies |
304 | 302 | Infertility | 334 | 324 | Family and Children Movies |
305 | 302 | Pregnancy | 335 | 324 | Fantasy Movies |
306 | 287 | Blood Disorders | 336 | 324 | Horror Movies |
307 | 287 | Sexual Health | 337 | 324 | World Movies |
308 | 307 | Sexual Conditions | 338 | Music and Audio | |
309 | 287 | 314 | 339 | 338 | Adult Contemporary Music |
310 | 287 | Sleep Disorders | 340 | 339 | Soft AC Music |
311 | 287 | Substance Abuse | 341 | 339 | Urban AC Music |
312 | 287 | Bone and Joint Conditions | 342 | 338 | Adult Album Alternative |
313 | 287 | Brain and Nervous System Disorders | 343 | 338 | Alternative Music |
314 | 287 | Cancer | 344 | 338 | Children's Music |
315 | 287 | Cold and Flu | 345 | 338 | Classic Hits |
316 | 287 | Dental Health | 346 | 338 | Classical Music |
317 | 287 | Diabetes | 347 | 338 | College Radio |
318 | 287 | Digestive Disorders | 348 | 338 | Comedy (Music and Audio) |
319 | 286 | Medical Tests | 349 | 338 | Contemporary Hits/Pop/Top 40 |
320 | 286 | Pharmaceutical Drugs | 350 | 338 | Country Music |
321 | 286 | Surgery | 351 | 338 | Dance and Electronic Music |
322 | 286 | Vaccines | 352 | 338 | World/International Music |
323 | 286 | Cosmetic Medical Services | 353 | 338 | Songwriters/Folk |
324 | Movies | 354 | 338 | Gospel Music | |
325 | 324 | Action and Adventure Movies | 355 | 338 | Hip Hop Music |
326 | 324 | Romance Movies | 356 | 338 | Inspirational/New Age Music |
327 | 324 | Science Fiction Movies | 357 | 338 | Jazz |
328 | 324 | Special Interest Movies | 358 | 338 | Oldies/Adult Standards |
329 | 324 | Animation Movies | 359 | 338 | Reggae |
330 | 324 | Comedy Movies | 360 | 338 | Blues |
IAB v2.0: 361 – 420 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
361 | 338 | Religious (Music and Audio) | 391 | Personal Finance | |
362 | 338 | R&B/Soul/Funk | 392 | 391 | Consumer Banking |
363 | 338 | Rock Music | 393 | 391 | Financial Assistance |
364 | 363 | Album-oriented Rock | 394 | 393 | Government Support and Welfare |
365 | 363 | Alternative Rock | 395 | 393 | Student Financial Aid |
366 | 363 | Classic Rock | 396 | 391 | Financial Planning |
367 | 363 | Hard Rock | 397 | 391 | Frugal Living |
368 | 363 | Soft Rock | 398 | 391 | Insurance |
369 | 338 | Soundtracks, TV and Showtunes | 399 | 398 | Health Insurance |
370 | 338 | Sports Radio | 400 | 398 | Home Insurance |
371 | 338 | Talk Radio | 401 | 398 | Life Insurance |
372 | 371 | Business News Radio | 402 | 398 | Motor Insurance |
373 | 371 | Educational Radio | 403 | 398 | Pet Insurance |
374 | 371 | News Radio | 404 | 398 | Travel Insurance |
375 | 371 | News/Talk Radio | 405 | 391 | Personal Debt |
376 | 371 | Public Radio | 406 | 405 | Credit Cards |
377 | 338 | Urban Contemporary Music | 407 | 405 | Home Financing |
378 | 338 | Variety (Music and Audio) | 408 | 405 | Personal Loans |
379 | News and Politics | 409 | 405 | Student Loans | |
380 | 379 | Crime | 410 | 391 | Personal Investing |
381 | 379 | Disasters | 411 | 410 | Hedge Funds |
382 | 379 | International News | 412 | 410 | Mutual Funds |
383 | 379 | Law | 413 | 410 | Options |
384 | 379 | Local News | 414 | 410 | Stocks and Bonds |
385 | 379 | National News | 415 | 391 | Personal Taxes |
386 | 379 | Politics | 416 | 391 | Retirement Planning |
387 | 386 | Elections | 417 | 391 | Home Utilities |
388 | 386 | Political Issues | 418 | 417 | Gas and Electric |
389 | 386 | War and Conflicts | 419 | 417 | Internet Service Providers |
390 | 379 | Weather | 420 | 417 | Phone Services |
IAB v2.0: 421 – 480 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
421 | 417 | Water Services | 451 | 441 | Real Estate Buying and Selling |
422 | Pets | 452 | 441 | Real Estate Renting and Leasing | |
423 | 422 | Birds | 453 | Religion & Spirituality | |
424 | 422 | Cats | 454 | 453 | Agnosticism |
425 | 422 | Dogs | 455 | 453 | Spirituality |
426 | 422 | Fish and Aquariums | 456 | 453 | Astrology |
427 | 422 | Large Animals | 457 | 453 | Atheism |
428 | 422 | Pet Adoptions | 458 | 453 | Buddhism |
429 | 422 | Reptiles | 459 | 453 | Christianity |
430 | 422 | Veterinary Medicine | 460 | 453 | Hinduism |
431 | 422 | Pet Supplies | 461 | 453 | Islam |
432 | Pop Culture | 462 | 453 | Judaism | |
433 | 432 | Celebrity Deaths | 463 | 453 | Sikhism |
434 | 432 | Celebrity Families | 464 | Science | |
435 | 432 | Celebrity Homes | 465 | 464 | Biological Sciences |
436 | 432 | Celebrity Pregnancy | 466 | 464 | Chemistry |
437 | 432 | Celebrity Relationships | 467 | 464 | Environment |
438 | 432 | Celebrity Scandal | 468 | 464 | Genetics |
439 | 432 | Celebrity Style | 469 | 464 | Geography |
440 | 432 | Humor and Satire | 470 | 464 | Geology |
441 | Real Estate | 471 | 464 | Physics | |
442 | 441 | Apartments | 472 | 464 | Space and Astronomy |
443 | 441 | Retail Property | 473 | Shopping | |
444 | 441 | Vacation Properties | 474 | 473 | Coupons and Discounts |
445 | 441 | Developmental Sites | 475 | 473 | Flower Shopping |
446 | 441 | Hotel Properties | 476 | 473 | Gifts and Greetings Cards |
447 | 441 | Houses | 477 | 473 | Grocery Shopping |
448 | 441 | Industrial Property | 478 | 473 | Holiday Shopping |
449 | 441 | Land and Farms | 479 | 473 | Household Supplies |
450 | 441 | Office Property | 480 | 473 | Lotteries and Scratchcards |
IAB v2.0: 481 – 540 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
481 | 473 | Sales and Promotions | 511 | 483 | Fishing Sports |
482 | 473 | Children's Games and Toys | 512 | 483 | Golf |
483 | Sports | 513 | 483 | Gymnastics | |
484 | 483 | American Football | 514 | 483 | Hunting and Shooting |
485 | 483 | Boxing | 515 | 483 | Ice Hockey |
486 | 483 | Cheerleading | 516 | 483 | Inline Skating |
487 | 483 | College Sports | 517 | 483 | Lacrosse |
488 | 487 | College Football | 518 | 483 | Auto Racing |
489 | 487 | College Basketball | 519 | 518 | Motorcycle Sports |
490 | 487 | College Baseball | 520 | 483 | Martial Arts |
491 | 483 | Cricket | 521 | 483 | Olympic Sports |
492 | 483 | Cycling | 522 | 521 | Summer Olympic Sports |
493 | 483 | Darts | 523 | 521 | Winter Olympic Sports |
494 | 483 | Disabled Sports | 524 | 483 | Poker and Professional Gambling |
495 | 483 | Diving | 525 | 483 | Rodeo |
496 | 483 | Equine Sports | 526 | 483 | Rowing |
497 | 483 | Horse Racing | 527 | 483 | Rugby |
498 | 483 | Extreme Sports | 528 | 527 | Rugby League |
499 | 498 | Canoeing and Kayaking | 529 | 527 | Rugby Union |
500 | 498 | Climbing | 530 | 483 | Sailing |
501 | 498 | Paintball | 531 | 483 | Skiing |
502 | 498 | Scuba Diving | 532 | 483 | Snooker/Pool/Billiards |
503 | 498 | Skateboarding | 533 | 483 | Soccer |
504 | 498 | Snowboarding | 534 | 483 | Badminton |
505 | 498 | Surfing and Bodyboarding | 535 | 483 | Softball |
506 | 498 | Waterskiing and Wakeboarding | 536 | 483 | Squash |
507 | 483 | Australian Rules Football | 537 | 483 | Swimming |
508 | 483 | Fantasy Sports | 538 | 483 | Table Tennis |
509 | 483 | Field Hockey | 539 | 483 | Tennis |
510 | 483 | Figure Skating | 540 | 483 | Track and Field |
IAB v2.0: 541 – 600 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
541 | 483 | Volleyball | 571 | 566 | Women's Outerwear |
542 | 483 | Walking | 572 | 566 | Women's Sportswear |
543 | 483 | Water Polo | 573 | 560 | Women's Shoes and Footwear |
544 | 483 | Weightlifting | 574 | 552 | Body Art |
545 | 483 | Baseball | 575 | 552 | Children's Clothing |
546 | 483 | Wrestling | 576 | 552 | Designer Clothing |
547 | 483 | Basketball | 577 | 552 | Fashion Trends |
548 | 483 | Beach Volleyball | 578 | 552 | High Fashion |
549 | 483 | Bodybuilding | 579 | 552 | Men's Fashion |
550 | 483 | Bowling | 580 | 579 | Men's Accessories |
551 | 483 | Sports Equipment | 581 | 580 | Men's Jewelry and Watches |
552 | Style & Fashion | 582 | 579 | Men's Clothing | |
553 | 552 | Beauty | 583 | 582 | Men's Business Wear |
554 | 553 | Hair Care | 584 | 582 | Men's Casual Wear |
555 | 553 | Makeup and Accessories | 585 | 582 | Men's Formal Wear |
556 | 553 | Nail Care | 586 | 582 | Men's Outerwear |
557 | 553 | Natural and Organic Beauty | 587 | 582 | Men's Sportswear |
558 | 553 | Perfume and Fragrance | 588 | 582 | Men's Underwear and Sleepwear |
559 | 553 | Skin Care | 589 | 579 | Men's Shoes and Footwear |
560 | 552 | Women's Fashion | 590 | 552 | Personal Care |
561 | 560 | Women's Accessories | 591 | 590 | Bath and Shower |
562 | 561 | Women's Glasses | 592 | 590 | Deodorant and Antiperspirant |
563 | 561 | Women's Handbags and Wallets | 593 | 590 | Oral care |
564 | 561 | Women's Hats and Scarves | 594 | 590 | Shaving |
565 | 561 | Women's Jewelry and Watches | 595 | 552 | Street Style |
566 | 560 | Women's Clothing | 596 | Technology & Computing | |
567 | 566 | Women's Business Wear | 597 | 596 | Artificial Intelligence |
568 | 566 | Women's Casual Wear | 598 | 596 | Augmented Reality |
569 | 566 | Women's Formal Wear | 599 | 596 | Computing |
570 | 566 | Women's Intimates and Sleepwear | 600 | 599 | Computer Networking |
IAB v2.0: 601 – 660 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
601 | 599 | Computer Peripherals | 631 | 599 | Programming Languages |
602 | 599 | Computer Software and Applications | 632 | 596 | Consumer Electronics |
603 | 602 | 3-D Graphics | 633 | 632 | Cameras and Camcorders |
604 | 602 | Photo Editing Software | 634 | 632 | Home Entertainment Systems |
605 | 602 | Shareware and Freeware | 635 | 632 | Smartphones |
606 | 602 | Video Software | 636 | 632 | Tablets and E-readers |
607 | 602 | Web Conferencing | 637 | 632 | Wearable Technology |
608 | 602 | Antivirus Software | 638 | 596 | Robotics |
609 | 602 | Browsers | 639 | 596 | Virtual Reality |
610 | 602 | Computer Animation | 640 | Television | |
611 | 602 | Databases | 641 | 640 | Animation TV |
612 | 602 | Desktop Publishing | 642 | 640 | Soap Opera TV |
613 | 602 | Digital Audio | 643 | 640 | Special Interest TV |
614 | 602 | Graphics Software | 644 | 640 | Sports TV |
615 | 602 | Operating Systems | 645 | 640 | Children's TV |
616 | 599 | Data Storage and Warehousing | 646 | 640 | Comedy TV |
617 | 599 | Desktops | 647 | 640 | Drama TV |
618 | 599 | Information and Network Security | 648 | 640 | Factual TV |
619 | 599 | Internet | 649 | 640 | Holiday TV |
620 | 619 | Cloud Computing | 650 | 640 | Music TV |
621 | 619 | Web Development | 651 | 640 | Reality TV |
622 | 619 | Web Hosting | 652 | 640 | Science Fiction TV |
623 | 619 | 653 | Travel | ||
624 | 619 | Internet for Beginners | 654 | 653 | Travel Accessories |
625 | 619 | Internet of Things | 655 | 653 | Travel Locations |
626 | 619 | IT and Internet Support | 656 | 655 | Africa Travel |
627 | 619 | Search | 657 | 655 | Asia Travel |
628 | 619 | Social Networking | 658 | 655 | Australia and Oceania Travel |
629 | 619 | Web Design and HTML | 659 | 655 | Europe Travel |
630 | 599 | Laptops | 660 | 655 | North America Travel |
IAB v2.0: 661 – 698 | |||||
Unique ID | Parent | Name | Unique ID | Parent | Name |
661 | 655 | Polar Travel | 691 | 685 | Action-Adventure Video Games |
662 | 655 | South America Travel | 692 | 685 | Adventure Video Games |
663 | 653 | Travel Preparation and Advice | 693 | 685 | Casual Games |
664 | 653 | Travel Type | 694 | 685 | Educational Video Games |
665 | 664 | Adventure Travel | 695 | 685 | Exercise and Fitness Video Games |
666 | 664 | Family Travel | 696 | 685 | MMOs |
667 | 664 | Honeymoons and Getaways | 697 | 685 | Music and Party Video Games |
668 | 664 | Hotels and Motels | 698 | 685 | Puzzle Video Games |
669 | 664 | Rail Travel | |||
670 | 664 | Road Trips | |||
671 | 664 | Spas | |||
672 | 664 | Air Travel | |||
673 | 664 | Beach Travel | |||
674 | 664 | Bed & Breakfasts | |||
675 | 664 | Budget Travel | |||
676 | 664 | Business Travel | |||
677 | 664 | Camping | |||
678 | 664 | Cruises | |||
679 | 664 | Day Trips | |||
680 | Video Gaming | ||||
681 | 680 | Console Games | |||
682 | 680 | eSports | |||
683 | 680 | Mobile Games | |||
684 | 680 | PC Games | |||
685 | 680 | Video Game Genres | |||
686 | 685 | Action Video Games | |||
687 | 685 | Role-Playing Video Games | |||
688 | 685 | Simulation Video Games | |||
689 | 685 | Sports Video Games | |||
690 | 685 | Strategy Video Games |