The IAB defined a more granular contextual content taxonomy in IAB Tech Lab Content Taxonomy V3 (released in 2021). IAB v3.0 improved upon content classifications, by focusing on supporting contextual buying for connected TV (CTV), Podcasts, Games, and Mobile Apps, in addition to expanding the News category.
Note: If no categories are detected, the iab object is omitted from the results.
Syntax | "iab": {
"v3": [
{
"id": "<IAB v3.0 category ID>",
"category": "<IAB v3.0 category Name>",
"score": <0 - 1>
}
]
}
|
Example | "iab": {
"v3": [
{
"id": "210",
"category": "Food & Drink",
"score": 0.6899414
},
{
"id": "218",
"category": "Dining Out",
"score": 0.4901,
"parent": {
"id": "210",
"category": "Food & Drink"
}
},
{
"id": "216",
"category": "Cooking",
"score": 0.3053,
"parent": {
"id": "210",
"category": "Food & Drink"
}
},
{
"id": "214",
"category": "World Cuisines",
"score": 0.1547,
"parent": {
"id": "210",
"category": "Food & Drink"
}
]
}
|
Languages | All supported languages. |
Data Type | Array of objects |
More Information |