Page Analysis Only
The custom GumGum Events classifier identifies seasonal events (e.g. annual, bi-annual, 4-yearly events) for the purposes of contextual ad targeting. Examples include cultural events such as the Oscars, sporting events such as the Olympics, and seasonal events such as New Year. See GGEvent for a listing of Event categories.
Up to 5 GumGum Event classifications may be reported on a page.
Syntax | "events": [ { "id": "Event category ID", "category": "Event category Name", "score": <0-1> } ] |
Example | "events": [ { "id": "GGE24-4", "category": "Thanksgiving", "score": 0.96 } ] |
Data Type | Object |
Required | No |
Page Element Analyzed | Text |
Used For | Targeting/anti-targeting |
More Information | GGEvent |