The IAB defined a more granular contextual content taxonomy in /wiki/spaces/VDOC/pages/922550347 (released in 2017). IAB v2.0 defines additional content classifications and restructures existing IAB v1.0 classifications. Each category has a unique three-digit ID.
Syntax | "iab": { "v2": [ { "id": "<IAB v2.0 category ID>", "category": "<IAB v2.0 category Name>", "score": <0 - 1> } ] } |
Example | "iab": { "v2": [ { "id": "286", "category": "Medical Health", "score": 0.52 }, { "id": "422", "category": "Pets", "score": 0.17 }, { "id": "425", "category": "Dogs", "score": 0.15 }, { "id": "296", "category": "Heart and Cardiovascular Diseases", "score": 0.12 } ] } |
Languages | All supported languages except Japanese. |
Data Type | Array of objects |
Required | No |
Page Element Analyzed | Text |
Used For | Targeting/anti-targeting |
More Information | /wiki/spaces/VDOC/pages/922550347 |