 |
|---|
To our valued Verity subscribers,
First and foremost, we wish all of you a happy, healthy, safe 2021!
Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 well underway, we are excited to take an opportunity to share some Verity highlights with you.
Contents |
|---|
New Features
Verity includes these new features:
Custom Content Segments
Custom Segments gather data about the content you want to target in selected contextual segments. Perhaps you want to carve out inventory to match timely criteria, such as articles on snowsports that avoid avalanche news coverage. You could use this data to track inventory for each custom segment in your environment, or bulk publish/unpublish content as needed.
To define a Custom Segment, you'll complete the Google Docs Custom Segment Request form and add the criteria to include or exclude, including:
IAB v2 categories
Keywords
Threat categories
Sentiment
Example Custom Segment Form | |
 |  |
Once Verity activates the segment and detects a matching page, the page report will include the segment name, for example:
“segments”: [ { “id”: “cec034e2-6fb5-416e-b3b5-6cbb7cbc6e31”, “name”: “snowsports”}]
For detailed steps, refer to Set up a Custom Segment in the Verity Documentation Center.
New Machine Learning Model for Keyword Extraction
You can now leverage Verity’s powerful classifiers to get detailed brand safety and contextual data for more types of content. In addition to web pages, Verity offers an analysis of videos, individual images, and text strings.
Upcoming Features
Stay tuned for these upcoming features:
New Deep-learning Model for IAB v2 categorization
Target release: March 2021
Additional language support (Spanish & French)
Target release: July 2021
Features to be Deprecated
GumGum Events will be phased out in favor of custom segments, expanding support to any number of events, large or small!
Target date of deprecation: April 1, 2021
Known Issues
Verity experienced the following system issues:
AWS degraded service on 12/11/20 which impacted new page and video classification response times.
There was no impact on data warranting re-issuance during the degraded service window.A bug in the video processing pipeline resulted in delays in processing on 1/22/21.
There was no impact on data warranting re-issuance during the degraded service window.
Tip: Sign up for Verity System notifications on the Verity Status page https://status.verity.gumgum.com/.
Verity Documentation
The latest Verity Documentation is available here on the Verity Documentation Center.
We'd love to hear from you! Hit us up Slack with any questions or feedback.