Is GumGum the first "independent ad provider" to receive content-level MRC accreditation?
Yes. GumGum claims that we are the first “independent ad tech provider” to receive content-level accreditation from the Media Ratings Council (MRC). YouTube actually received the first-ever MRC content-level brand safety accreditation.
GumGum is considered an "independent ad tech provider," similar to companies such as IAS, DoubleVerify and Oracle.
By contrast, YouTube is regarded as a “1st party platform,” meaning that YouTube owns the platform/network that hosts their content and operates as a walled garden. Twitter, Facebook, Google, Amazon, TikTok are also considered to be “1st party platforms.”
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