AIP Portal
Our portal https://aip.playground.xyz/ can support advertisers on:
Measuring attention performance for their advertising campaigns
Comparing performance against benchmarks to identify success
Comparing performance across media channels to identify what works best to drive higher attention for their brands
Use the links below to learn more about the portal, and features available to you within it:
Extract valuable insights
Attention over time
Compare how much attention your campaign had over time and the average attention time driven by your impressions. Use this chart to understand the effect of any changes made to your campaigns
Benchmarks
Compare your campaign performance against benchmarks. Benchmarks are available at both at the overall YouTube level (includes all ad types and durations live across YouTube), or drill down into ad type benchmarks - giving you insight to how your campaign is performing.
Benchmarks for additional channels: coming soon
Currently available for YouTube campaigns only. Benchmarks for all channels to become available soon.
Drill down across multiple dimensions
Analyse your data in multiple levels of granularity, including:
Line Item / Ad groups / Ad sets
Placements
Ad Formats
Device
Domain (display only)
Use the summary tables to compare your results across additional dimensions - such as date or device.
Quick insights
Use our dynamic insights across all dimensions to help build a story for your clients. Also can be used as a great thought-starter for comparing results.
Download your data
Export all data to an .xlsx file with the click of a button, making it easy for you to build your own charts as desired. Alternatively, download the raw data from an individual chart, or choose to export as an image - making it easy for you to drop into your presentations.
In-platform support
Utilise our support page, accessible by the question mark in the top right corner for dimension and metric definitions, information on data availability and report timezones.
Customise your reports
Group Line Items NEW
Whether you want to compare performance for each line item in your campaign or want to group placements with similar strategy or categorisation, you can create groups of Line Items to improve the readability of your reports. You can also rename Line Items for a better reporting experience.
Group Campaigns coming soon
Campaigns part of the same channel can be grouped to align with client reporting expectations, while still maintaining an efficient trading strategy.
Group Advertisers coming soon
DSPs, platforms and channels have unique advertiser IDs all part of the same brand. Combine advertisers into a unique brand for unified reporting and performance comparison for your clients' investment.